Shopping is bad enough as it is with the litany of dress sizes, death stares and obstacles between you and the purchase of something that fits or looks good. It just is. So, needless to say, we don’t exactly need snooty store employees giving us hell when we’re looking around.
Enter a woman who just wanted to be left alone and wasn’t. She fired off the below letter to the owner of the store and received one in reply. It’s a comedy of almost pantomime proportions but it shows just how seriously some of these types take themselves. And it’s little wonder we’re all turning to online …
Anyway, judge for yourself:
“From the customer, Keara O’Neil:
Hi,
I had the privilege of shopping at your brand new Chapel St store on Saturday 24th September with my three bridesmaids in tow.
On the hunt for bridesmaids dresses and a hens dress for myself we walked into the store and were automatically pounced on by a male staff member, I understand that this is protocol for many retail outlets and ours is no different.
The staff member was initially funny and extremely helpful with sizes etc. I chose a bright pink dress to try on but was unable to do the zip up so asked for the size up, when I eventually got the correct size and came out of the change room I was unable to discuss the likes or dislikes of the dress with my bridesmaids as the sales assistant kept saying “You should just get it”. When I told him I would think about it, he pulled me aside and whispered “Is it the price your worried about?”
By now I was extremely frustrated, and again told him I’d think about it, I walked back into the change room and closed the door behind me, only to have it pushed open with the sales assistant half standing in my change room, again whispering “I think you should just get it”, when I gave him attitude and said rudely, “I already told you I would think about it”, he then replied, “With your figure I really think you should buy it”.
I’m not sure exactly what he meant by that, but considering the attitude used to deliver such a statement I can only imagine that it was an immature dig in relation to my healthy size 12 frame.
I got changed in a hurry and walked right out of the change rooms and out of the store, I could hear the sales assistant yelling out to me, but I just ignored him and continued to leave, assuming my bridesmaids would follow.
After waiting down the road for my bridesmaids to come out of the store I was told by one of them that the sales assistant yelled out “Have fun finding something at Supre”, when one of them approached him in regards to his comments, he replied “I knew you girls were a joke the minute you walked in”.
When my bridesmaids walked out of the store another two customers walked out with them, they too could not believe the immaturity of the sales assistant.
I have worked in retail for 12 years and have come across an array of customer complaints over the years, none of which come even close to what I encountered on Saturday at your store, I wish I was exaggerating but unfortunately for your company this person actually exists and is working in one of your stores.
I am pretty laid back and was quite happy just leaving your store, it was my bridesmaids who felt the need to say something to him. I dread to think how many customers he has not only offended but how many customers have left your store due to the pressure placed on getting the sale, and then to be harassed when that sale hasn’t taken place.
Ring me, don’t ring, not fussed………I’m just one retailer notifying another of an extremely inappropriate sales assistant.
And here is the response.
Store representative, Area Manager Matthew Chidgey:
Having now had the privilege of having both version of events, I am now in a position to respond to your complaint.
From the very outset, one thing that you should be mindful of is; Our product offerings are very, very carefully selected, so to ensure that we do not appeal to a broad customer base. This is something which is always at the forefront of our minds when undertaking buying duties.
The reason for this is to ensure that we only carry products which appeal to a very fashion forward consumer. This by default means that the customer whom is acclimatised to buying from “clothing for the masses” type retailers, is almost frightened by our range, sometimes we have found that this type of customer, almost finds our dresses funny, and on occasion noted comments such as ‘it looks like a dead flamingo’.
When we receive comments like this, we like to give ourselves and our buyers, a big pat on the back, because we know we are doing our job right, and modus operandi is being upheld.
Our range is worn by A list celebrities to the likes of Kim Kardashian, Selena Gomez and Katy Perry to name only a few. Now, as one might appreciate, the style counsel for these types of celebrities are not ones to pick “run of the mill” type clothing, and they do so on the basis to ensure that the styles are cutting edge, and only worn by a select few. Similarly these items are priced such that they remain inaccessible to the undesirable.
Insofar as our employee goes; Similar to our product offerings, our employees are selected with a similar approach. Chris whom served you is a qualified stylist whom has a sixth sense for fashion, and Chris’s only problem is that he is too good at what he does, and as I am sure you are aware, people whom are talented, generally do not tolerate having their time wasted, which is the reason you were provoked to leave the store.
Whilst I concede that you work for chain retailer, unfortunately that does not make us like for like. It is probably fair to assume, a lot of what I have said in this email, either doesn’t make sense to you, or you totally disagree with it all, which is what I would expect (unless of course I have you totally wrong –which I doubt).
Let me guess, you would never, ever hire Chris in the course of your duty, would you? This is the very reason, why your comment “from one retailer to another” is so disproportionate, it’s almost as though we are in a totally different industries. Chris is a retail superstar, who possess unparalleled ability, and I am sorry you feel upset by him, but he knew you were not going to buy anything before you even left your house.
So if you would like to do us any favours, please do not waste our retail staff’s time, because as you have already seen, they will not tolerate it. I am sure there are plenty of shops that appease your taste, so I respectfully ask that you side step our store during future window shopping expeditions.”
Whoa. The story was broken by Ling Tung at the Best Beauty Blog where she added this update later today:
“Seeing as it is a major trending topic, I decided to ring GASP myself. Yep, the same store on Chapel Street where Chris “the retail superstar” works. I spoke to someone called Sammy at 17.48pm. I asked her if I could have an official statement from GASP. She said, “No.” I asked her if the email which was circulating around the internet a hoax. “No, it’s true.” I asked her how she felt about it. She said, “I don’t care. It’s got nothing to do with me.” I was tempted to ask if I could speak to Chris, the man himself, but I chickened out… He probably wouldn’t want to speak to me as his “sixth sense of fashion” would inform him that I am still wearing my PJs from last night. And there you go! IT IS NOT A HOAX!!!!”
So, when has a shopping trip turned foul for you? Do you feel sorry for the employee at all?
GASP clothing. Fashion forward or no? You be the judge.

Gasp Collection










Comments
320 Comments so far
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Wow!!! Reading that response got my blood boiling and it doesn’t even have anything to do with me…..If that had been me I would have gone even higher up the chain after that letter!
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CHAPEL STREET!!! HA! HA! HA! I thought we were talking LA or something!! I’m on the floor!!!!
And I can just imagine the skanky little hankies they pass of as clothing in there.
I know, let’s all visit en masse. Whoever said it, you are right, this is a lot of fun. Or should I say, ‘whom said it’?
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I mean ‘pass off as clothing’ not ‘pass of’ – sorry.
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I’m torn between wanting to laugh aloud and feeling absolutely horrified!
Luckily I’m not their target demographic, I’ll stick to my lattes and online purchasing. Much prefer to be tragic and unfashionable than treated like that!
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Surely the letter is a hoax, the whole thing just seems a bit too over the top to me.
It might just be a a marketing campaign as mentioned below.
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Viral marketing campaign? Anyone?
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Yes I think you might be right.
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My thoughts precisely.
Bit of a yawn.
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well, it doesn’t seem real, but why would you have a negative viral campaign?
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Their stuff looks like the sort of thing I would’ve worn to my school formal in 2003. Fug.
http://www.gaspjeans.com.au/product.asp?pID=886&cID=75
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The retailer’s reply made me want to vomit! Who the hell do they think they are? Truly one of the most vile, patronising and (wannabe) elitist responses I’ve ever read.
Plus they’ve got no fucking idea how to use ‘whom’, let’s face it
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The ‘whom’ misuse is woeful.
The rest of it reeeeeks of attention-seeking marketing.
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Would you really class Kim Kardashian, Selena Gomez and Katy perry as A List celebrities?!
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Jordan is pictured on their website wearing one of their designer’s dresses. Says it all really.
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I think the important distinction here is that Kim Kardashiam etc. have worn dresses by serious designers that GASP have then “knocked off” and sold. KK and friends are not wearing GASP creations directly. The only people wearing the GASP versions of their “borrowed” designs are Aussie C Listers and friends. What an embarrassment.
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Ha ha that is one very amusing read
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Oh this is just brilliant!! Sounds like the manager could’ve spent a bit more time learning how to use punctuation properly and a bit less time becoming a retail superstar. I thought surely it must be a hoax, but it appears not!
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Oh My!! Insult after insult!!
If I lived in Melb, I would be window shopping in that store just to piss them off!!
FYI – Mercury Tas left the name of the retail assistant in the emails….
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I live in Melb, and my first instinct was to go waste as much of this smart-arse sales assistants time as possible. Or to stand outside the store turning the poor young naive girls that shop here away. As if the sales assistant wasn’t bad enough, the company justifying his action and alienating customers is just unfathomable.
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I guess if Gasp want to be a totally cutting edge retailer, that’s fine. The only problem is they may need customers to operate.
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Regardless of whether these people were ‘fashion forward’ or one of the ‘chain store masses’ how is this company standing up for someone who lost their store at least one (and possibly 4) sales that day? In fact adding the 2 customers that walked out, he lost them 6 possible sales of who knows how much money. Whether you are a Chanel store manager or a Supre store manager, I am pretty sure there are budgets to be made.
Also, Mr Stylist with a 6th Sense, how about just being nice? You know the saying “a happy customer will tell 6 people and an unhappy one, about 250″….
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or in this case now many, many more than that!!
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Who are they kidding? Retail superstar or not…GASP employee Chris may well be a a talented stylist in his spare time (or while he sleeps) but the fact of the matter remains that he is paid (probably minimum wage) to be a service assistant…so it doesn’t really matter what he does in his spare (sleep) time. Just for the record – I’m a billionaire in my sleep.
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Well now.
Gasp certainly doesn’t seem worried about the current economic situation and the stresses that bricks and mortar retailers are reporting due to the rise of online shopping, do they?
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Very uncool.
Oh, Kim Kardashian, Selena Gomez and Katy Perry — high royalty?
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OMG!!! Gobsmacked, what a complete tosser! no more to say.
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actually yes, more to say…it is only the most foolish sales assistant who makes assumptions about how much someone can afford, having worked in high end retail myself I cant tell the amount of times some ordinary looking person would walk in & drop thousands in store! The stupidity of the temporalily employed.
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Wow. Lucky for the Katy Perrys of the world, otherwise I think the mystery shop may have ceased to exist a looooong time ago !
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Rude is a bit of an understatement!
Gasp isn’t that great!!! Would love to see these employees to have a laugh at their delusion!!
Unbelievable!!!!
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According to the Herald Sun, they’ve issued a statement – which is just digging them further into this hole:
“We respect that not all consumers strive for a glamorous appearance; some prefer to simply blend in,” the statement said.
“We respect and welcome all customers whom wish to visit our store, even though the intention to buy may not exist. But we ask that their opinions be expressed through blogs, social media or around a warm latte, but certainly not inside our stores.”
Apparently Today Tonight were there today. This is rather good fun…
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I once had a sales-skank say to me, “Look, I don’t care if you buy them from me or from someone else, but you need to realise that you are overweight and this cut is the most flattering for you. I was also a size 12 and she was a bony size 6 or less who looked and smelled like she’d been using cigarrettes as an appetite suppressant for many, many years….
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This company needs people skills fast. And if they only cater for the likes of Kim Kardigan ( I just cbf looking for the correct spelling), Selena Gomez and Katy Perry who would want to shop there. Even if I had the money I wouldn’t step foot in a store that treats anyone in that manner.
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Why blank out the store and employee name? Fair game I think. This company is notorious for this kind of behaviour. I have a dress from there from when I was younger and it was a difficult buying experience.
Sadly stores like this won’t go under due to bad service as they rely on quite young girls and at that age the look of the dress is usually more important than the service. They rely on turnover of young girls, not loyal ongoing customers through the years, they’ll be fine. I doubt they are sweating this.
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Employee was called Chris the retail superstar.
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It was Chapel St in Vic and the guy’s name was Chris. Disgraceful.
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Wow. I love how much time and effort that manager (was it the manager?) took to reply to that email so thoughtfully (I’m not being sarcastic) and in such a detailed way.
Not realising that they were amplifying the problem by, oh I don’t know, A BILLION?
In this climate, I am astonished that any retailer would choose to reject a customer for reasons I still do not understand.
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“Any publicity is good publicity”? Let’s see if people vote with their feet and credit cards…….one can only hope!
Off to Supre I say!
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Whom wrote that? That was amazing…
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I can’t believe how naive they were to actually put that stuff in writing in this technological age. Big mistake. That attitude can now be used against them forever by many instead of for a moment by a few.
I suspect that future customers will now know not to “waste their retail staff’s time” without having to suffer through the actual experience of that dreadful salesperson’s so called customer service!
No wonder we are uniting in the new catch cry “I have an iPad, and I’m not afraid to use it”.
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According to News.com.au :
“..Distressed by the treatment, O’Neil then sent a letter to the customer service centre at GASP, which was answered by GASP area manager Matthew Chidgey.
In the email, O’Neil was told the fashion chain aims to appeal “to a very fashion forward consumer” and that the sales assistant O’Neil made a complaint about was a “retail superstar” who’s “only problem is that he is too good at what he does.
Mr Chidgey confirmed today that the email was legitimate.”
So it was not a hoax unfortunately..
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Take that all you fashion “tyre kickers”………