The chilling connection between sporting victories and abuse.

These are the faces of a sweet English soccer fans.

Hopeful and bright at the start of a match. Mildly disappointed when his team lose at the end.

This is the face of an English woman.

Scared and worried at the start of a match. The victim of domestic abuse when her husband’s team lose at the end.

A chilling study out of England says that when the national football team lose, there’s a substantial increase in domestic abuse.

This video is the most haunting, important 40 seconds of World Cup coverage you’ll watch.

But watch it. Please watch it.

And share it with any football fan you know. Actually, make that any human.

If you’re wondering where those alarming stats come from… Academics at Lancester University in the UK looked into the correlation between soccer victories and family abuse. The results — published in the Journal of Research in Crime and Delinquency — are sobering:

The study found two statistically significant trends. First, a match day trend showed the risk of domestic abuse rose by 26 percent when the English national team won or drew, and a 38 percent increase when the national team lost. Second, a tournament trend was apparent, as reported domestic abuse incidents increased in frequency with each new tournament.

This is the take-away here: There’s a 38% increase in domestic abuse when a sports team lose their match. We don’t know how much of that is to do with alcohol intake, a history of violence, a criminal record, or a dangerous level of patriotism. We don’t know how a study like this would play out in any other country.

What we do know is this: Controlling, potentially vicious men don’t need much to tip them over into dangerous territory. Soccer’s a great game, and most English fans are like the white-and-red-faced man above: sweet and committed and enthusiastic. They’d probably react to their team’s loss by downing another beer, sharing a handshake of commiseration with their mates, and moving on.

But it’s worth remembering that, after all the cheering and drinking and face-painting, there are men who react very differently. There are men who head home from the pub angry, and take out their disappointment on their partners. Men who will take even the most mundane excuse to beat and punish the women in their lives.

For every goal scored on a soccer pitch, there’s a woman waiting to find out what that means for her.