2004 was the year Mary Donaldson married Frederick, Crown Prince of Denmark, Jennifer Hawkins won the Miss Universe contest and Brad Pitt was still married to Jennifer Aniston.
In terms of fashion, you might remember squeezing your feet into pointy-toe shoes, lusting after Sass & Bide’s sequin creations and copying anything Kate Moss wore. London fashion chain, Topshop sold out of silver and gold ballet flats in the summer of this year and locally, Chinese embroidered slippers were hugely popular.
Other fashionable celebrities of the mid-2000s were Oprah, Sophia Coppola and Cate Blanchett who all made Vanity Fair’s Best Dressed List.

Paris Hilton and Nicole Richie
On our TV screens we were watching The O.C, One Tree Hill and Paris Hilton and Nicole Richie in The Simple Life. Sadly that year, we also farewell Friends after a marathon 10 seasons and Sex and the City aired its final episode.
At the movies we were watching Mean Girls, Ocean’s Twelve, Eternal Sunshine of the Spotless Mind, Lost in Translation and Million Dollar Baby took out the Academy Award for Best Picture. 2004 was also the year of the sequel with Shrek 2, Harry Potter and the Prisoner of Azkaban, Meet the Fockers, Blade: Trinity, Spider-Man 2, Alien vs. Predator, Kill Bill Vol. 2, Ocean’s Twelve, Bridget Jones: The Edge of Reason and Scooby-Doo 2: Monsters Unleashed all being released.
The top 10 singles in Australia were:
1. “What About Me” Shannon Noll
2. “Left Outside Alone” Anastacia
3. “Black Betty” Spiderbait
4. “Milkshake” Kelis
5. “I Don’t Want You Back” Eamon
6. “Superstar” Jamelia
7. “My Immortal” Evanescene
8. “These Kids” Joel Turner
9. “Shut Up” The Black Eyed Peas
10. “Suga Suga” Baby Bash
Here’s what Mamamia publisher/editor Mia Freedman was wearing in 2004:
“Look, I really should have known it was time to get out of magazines when I started dressing like this. Here I am at a Cleo magazine party dressed in a Willow dress, Sass & Bide jacket and some hideously expensive turquoise cowboy boots from Miss Louise in Melbourne. The handbag is a vintage magazine clutch and was a present from an old girlfriend of my brother’s.
I was pretty happy with my look and I still own every one of those items today. Sadly, the handbag is the only thing currently in rotation. The rest is on ice.
In 2004 I was desperately trying to get pregnant and it wasn’t working. I was also desperate to get out of magazines and do something else. I only wish I could pop back in time and whisper in to my 2004 ear: “DO NOT GO INTO TV – BAD IDEA VERRRRRY BAD IDEA”. But hey, it all brought me to this point. So I’m happy with that.”
What were you wearing/doing in 2004?
“Look, I really should have known it was time to get out of magazines when I started dressing like this. Here I am at a Cleo magazine party dressed in a Willow dress, Sass & Bide jacket and some hideously expensive turquoise cowboy boots from Miss Louise in Melbourne. The handbag is a vintage magazine clutch and was a present from an old girlfriend of my brother’s.




Comments
102 Comments so far
I finished high school in year 12 in my lovely country school, but being a late December birthday i was only 16. So all my friends had their licence but I had to wait!
I did well in my TEE, but didn’t try very hard to be honest. I was more interested in hanging out with my boyfriend, drinking too much (and by too much I mean, sneaking two UDL cans from someones older sister) …. worrying about silly things like who was saying what about who, who was cheating on who, whose parents would let them stay out the latest etc etc.
Best years of my life though, highschool. I would go back in a heartbeat. But only if I knew then what I knew now!
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Ha, just into second year uni, having a ball, wearing short black shorts every time we went out, and desperately borrowing everyone else’s clothes so I could always keep up with fashion changes lol (or really just excuses to wear ridiculously short clothes. oh god).
sitting around the uni wasting time and still not going to lectures even though I had ridiculously low contact hours. Loving it all! Hating when work interrupted my life.
Met my husband (to be) late the year before too….ahh uni days, i miss you!
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I was turning 21. Living in Richmond (Melbourne) with my first serious boyfriend and playing ‘wife’, quite miserable and just felt like I was treading water. Amazing to think how much has changed since then.
Re: fashion…yes I was a total victim and owned Trucker Caps AND a pink Von Dutch bag *shudder*.
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I was 18 – first year of uni.
Living at college, having the “time of my life”, putting on stacks of weight from drinking and eating college food, thinking attending lectures and tutes was the most boring thing on earth and that obviously, people only went to uni for a “GOOD TIMEEEEEEE” and wearing short yellow skirts with Paul Frank singlets.
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I had a paul frank singlet too!
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Me too…
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Hahaha.. My gym membership, which is about that vintage has me sporting a Paul Frank t-shirt… I see it every time I go to the gym….
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I was 22. I was doing my DipEd, husband and I got together at the start of the year after being best friends the whole way through our Bachelor, which kind of coincided with me moving into his place (not planned, just kind of gradually happened
). I was also running a dance school.
So I remember wearing tight tops, boyfriend jeans and Docs. That is, when I wasn’t wearing dance gear or trying to be a 22yo uni student creating a professional teaching wardrobe out of crappy uni clothes and no money – fun times!
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Working hard & saving hard to buy a house which we did in 2005. I also got engaged that year, right at the end on Christmas eve….good times!
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I was in year 7 and was going through a goth phase. Man it’s good to grow up.
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I was 20 and just got a job in the airlines which back then gave me a lot of time off to run a muck! I wore my denim sass and bide jacket with a white mini lee skirt and I couldn’t get brown enough(cringe!) My my my was playing on my cd player ( we didn’t have iPods then!) and I cruised around in my hotted up red lancer ( cringe again!) The sass and bide jacket and minis are still in my wardrobe and would still fit. I would never wear them but h can’t part with them!
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I’m listening to My My My right now!
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The year I graduated from highschool, oh to be 17 again.
And I LOVED The O.C., I wanted to be Summer Roberts but looked more like Marissa Cooper (and didn’t appreciate this blessing at the time!!), except with out the designer clothes and the drinking problem
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I’m going to make a call that Mia won’t be happy with. Sass & Bide is so ‘on trend’ that in five years (or in this case, eight), it’s going to look utterly ridiculous.
Anyone else think the early-2000s were a very tacky moment in history? Sort of very bright colours in yucky materials and what not? Although, that grey dress SJP was wearing was just timeless and amazing.
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lol Noelle – I know what you mean but I’m not convinced! I think that jacket is going to look OK again. I can’t say when but I haven’t given up hope!!!!
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Keep it for your daughter – I’m furious at my mum for throwing out stuff which would be amazing now!
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When did the first sass & bide denim jacket come out? I’ve still got and started wearing it again last year – I get so many compliments on it
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I’ve got sass and bide t-shirts I bought in 2005,2006 (many kilos ago) and I still wear them. They are excellent t-shirts (except with the little cotton ball deposits they can tend to get on them) and don’t look too out of date at all!
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I have one too but I’ve never stopped wearing it, I love it!!
Mia I think you should be rocking that jacket and especially those awesome shoes!!!
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I was 24 i had a 2 yr old i was married just brought our first house & was working full time!
By the way Mia I LOVE THOSE BLUE BOOTS !!!!! if there on ice you can ice them to me”!!! lol <3
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Trucker caps I remember so well! I met my now husband at a nightclub wearing a trucker hat that the nightclub were giving out that night as promos. I don’t remember much as they were my prime clubbing days! If I wasn’t in my work uniform I was in clubbing clothes (black pants and usually boob tube tops). Good times!
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my brother got married in America, so my hubby and I had a big 5 week holiday touring around the states. was great
fell pregnant at the end of the year with my first child….hard to believe she will be 7 in a few months!!
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SAHM with a two year old and a newborn. Very happy though because my partner proposed on my 37th birthday, a week before my son was born…
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I was in my second year of uni, with lots of great friends and a very active social life. I had a casual job and still lived at home. I zoomed around in my little red car affectionately known as Robbie!
I also started going out with my now husband in 2004. So many things have happened in eight years!
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I was engaged to my now husband of almost 7 years and VERY excited! about our wedding in 2005. It was sadly the year my ex step monster cut me off from my younger siblings and it is only in the last few months that I have been able to reconnect with one of them. I was devastated (and still am). It was certainly a year of emotional ups and downs. We also started renovating our house and funnily enough, it still isn’t finished….
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I was pregnant, turned 40 and gave birth!! You forgot the Olympics! I also ended a friendship, and ended my abusive relationship! Big year for me.
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I finished high school in 2004 and my favourite pair of pants were my baby pink Sass & Bide cords. Lovely!
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arhmmm
cords?
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That. Guitarist error.
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I was in year 7. Surf brands like Roxy and Billabong seemed to be very popular if I remember correctly. Then came coloured Dobsons trackies. (The Dobsons, otherwise known as ‘Scotchies’ [they originated as part of Scotch College school uniform] may have been a Melbourne thing, but god they were everywhere and oh so comfy). Man, we were cool…
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Oh yes- I loved my Scotchies (I had navy, red and black)… the only thing cooler was wearing your scotchies with a guys school rudgy jumper :p
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Haha yes!!I have blue red and black
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Totally true! I loved my scotchies!!! You would wear them everywhere.. Even with a denim jacket..oh god. And yep the boyfriends rugby top… What an outfit!
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Maternity gear. Very stretchy big arse pants, and scaffolding with a 5 lane highway and two hammocks as bras. Schepped myself between childcare and taking the big one to and from high school. Was still married to the Human Mollusc. Good times?! ;P
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I had our second boy in September 2004, I was heavily pregnant when Gwyneth named her baby Apple. We went for something a little more traditional.
I can’t recall any fashions from that time, I just had a whole lot of my SILs maternity clothes which I wore. A lot. And even after the baby was born for a bit!
I also had a print out of my ultrasound next to my monitor at work; it was such a creepy picture because the baby was staring straight at the probe and he looked like Skeletor. A new girl at the office thought I was a crazy satanist or something because of that picture. I ended up printing out a picture of Skeletor to put next to it.
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My son was 3. I think I may have just got out of my tracksuit pants…. it was a long hard first 3 years.
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Hahahaha, oh man. Milkshake by Kelis and trucker caps.
I also appreciate that I can look at Sass & Bide pictures from 2004 and still lust after pieces in the collection.
That’s the sign of a tops designer, right there.
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I still have a pair of S&B jeans I bought in 2004, the only problem is they are 4 sizes too small now!
No pregnancy/baby to blame, just laziness.
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