I’m interested in your thoughts on these ads, designed to make blokes think before having sex with a girl who might be underage.
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These images were sourced from here.
When you work in an advertising agency, most briefs you get don’t matter very much. They’re for car insurance or ravioli or a great new home loan rate. Once or twice in a career, you might see one that gives you the chance to change someone’s behaviour. Life could be a teensy bit better for a person because of an ad you came up with. It’s an opportunity not to be missed – or messed up.
I think these ads messed up the opportunity. It’s a shame, because there was a great insight: Guys complain, ‘But girls these days look and dress so sexy, and so adult, how do we know? Should we ask for ID?’
Maybe. Yes. Or, if in doubt, don’t.= display_ad('x18', 'hidden-xs hidden-md mm_incontent', 'MM In Content'); ?>= display_ad('x20', 'visible-xs mm_mob_incontent', 'MM In Content (Mobile)'); ?>
Through my ad-chick eyes, these ads are more about showing off fancy-schmancy Photoshop skills to come up with arresting images than changing behaviour.
Sure, they’ll grab attention, but they’re a bit like those cheesy birthday cards that say ‘SEX!’ on the front and ‘…now that I’ve got your attention, Happy Birthday.’
It’s easy to get guys to look – they’ve done that – but it’s much tougher to ask them to think.
I think these ads do only half the job.
What do you reckon?