by JASMINE GARNSWORTHY
Buying swimwear in Spring is my yearly tradition. And it’s no impulse purchase. Oh no it is not.
For me, purchasing swimwear (or ‘togs’ if you’re also from Queensland) is a deeply thought-out, annual ritual. Finding something that fits well, won’t fall off in the surf and is age/shape appropriate, all on a budget requires roughly the same amount of effort as buying a car. Ugh.
Who has time for that. Not you? Me neither. Which is why more and more women are buying swimwear online.
Wait, I know what you’re thinking – that the only thing more daunting than shopping for swimmers is shopping for swimmers online.
But I stand by my suggestion that you buy your swimmers on line this year. And not just because I am the editor of a shopping site. NO REALLY.
Hear me out. It can work and it can fit and you can get it right. It will save you time. It will save you money. And it will mean you get access to a range of design options you wouldn’t get in any single physical place. AND YOU DO NOT HAVE TO TAKE YOUR CLOTHES OFF.
Need more convicing? I spoke with Sirens Swimwear designers, Sally and Margie for their expert advice on the matter.
Here’s what they had to say:
1. What is Spring’s most flattering swimwear style?
When shopping for flattering and feminine swimwear, you can’t go past vintage designs (do you think Rita Hayworth EVER looked less than smashing in her cossie?). We love printed suits – stripes, checks, spots – the louder, the better. We would wear them with heels and a big pair of Jackie O’s, but hey, that’s just us!
2. Top three tricks for buying swimwear online?
What’s fabulous about buying swimwear online is that you can try it on in the comfort of your own home – and you won’t be pushed into buying something you regret. As a rule of thumb, your swimwear size should be the same as your dress size. And if in doubt, always (and we mean always) buy from an online store that will let you return if you change your mind. ALWAYS!
3. How do I care for my new swimsuit to ensure it lasts season after season?
Remember to wash in cold water after you wear (especially when swimming in a chlorinated pool!) and in a ventilated area. If you do this AND choose swimwear cut from high quality lycra it will last for years and years. And years.
Here’s what’s new from Sirens Swimwear on Mamamia Shopping:
Some of the '60s swimwear available now at Mamamia.com.au/shop
What swimwear styles are you loving most for spring?