Surprisingly powerful. Thumbs up or down to this ad?

Seatbelts have always been close to my heart. In her job many years ago, my mum was involved in the first legislation to make them mandatory. I even appeared in a child restraint awareness campaign when I was 6 months old. True story.

Here is a beautiful and original new ad for seatbelts.

According to the Sussex Safer Roads website

An internet phenomenon, Embrace Life smashed through one millions views online in less than two weeks, is being shown in front of James Cameron and BIll Gates at the Ted.Com conference in Long Beach, California, and may also be screened on international TV stations from the Arabic Gulf to Canada, the USA to France.

[Thanks Lisa]
What do you think? Thumbs up or down?