lifestyle

The ad trying to prove that not all issues are sexy and sexiness isn’t all that matters.

 

Imagine, for a moment, you’re a smoking hot model living in New York. One day, you’re sent to a casting and asked to read cue cards. “But make it sexy,” the director tells you. “Really sexy.” And what does the card say?

“Almost 800 mothers and 18,000 young children die each day, mostly from preventable causes.”

What do you do?

Here’s how these models reacted:

While I love the point this ad is trying to make – that not all issues are sexy and sexiness isn’t all that matters – I don’t love the way it is making that point.

The models, whose job is to basically just do whatever they’re told and don’t have that much say in how they’re presented in their day-to-day work lives, look visibly really uncomfortable with what they’re being asked to do. One guy is so clearly shocked and upset, he asks if he can go outside.

It’s not funny or cute to make people upset, no matter how beautiful they are.

It also seems a bit hypocritical. Even though the advertisement is saying the issue isn’t sexy, all they’re using to sell it is sex, sex, sex.

 

But what do you think? Did they get the point across or was this in poor taste?

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