By KATE HUNTER
So. Some retailers in the US reckon people like to see clothes displayed on mannequins shaped similarly to themselves. In a country where up to 70 percent of adults are regarded as overweight; that means a few mannequins less like Miranda Kerr and more like … their customers.
ABC’s Good Morning America reports:
Department store mannequins with plus-sized curves have had quite an oversized reaction in the blogosphere. When a user of the online forum Reddit posted a photo of a big boned display model under the heading “Anyone else horrified that they make obese mannequins too now?” it received hundreds of comments and thousands of “up” votes.
“Obese people being sold clothes?” said one typical post in favor of the mannequins, “That’s just treating them like people.”
Not everyone is supportive though. A number of commenters are horrified, thinking these ‘realistic’ mannequins will normalize being overweight, and even make it aspirational. With commenter’s fearing that “obese will become the new normal as we try to be politically correct about it.”
Surely it’s just good commercial sense? Retailers are in the business of selling clothes, not changing dietary habits. If a realistic mannequin makes someone think, ‘That top would look nice on me,’ then where’s the problem?
The problem, apparently, is in our minds – some people believe a bigger mannequin is so off-putting, people – even those similarly proportioned, will run a mile, refusing to believe those clothes are for them.
More from Good Morning America:
Ed Gribbin, president of a mannequin manufacturing company, Alvanon, says “There is an ingrained mentality of merchants that clothing in smaller sizes looks more appealing — it’s also why runway models are so small. They believe there is an aesthetic appeal that is violated by using larger sizes in their displays,” he said.
That’s a lot of thinking going on about how shoppers think. And it’s hard to believe that much thought goes into buying a skirt. Speaking personally, I’m not overweight – but I am … oddly constructed with a small waist, stumpy legs (surprisingly fine ankles though) and a beamy arse. I’ve never seen a mannequin, or even a real live model shaped as I am. But somehow, I still manage to buy clothes. I know, like I know the sun will rise tomorrow, that a pencil skirt will not suit me, but a 50s style frock is always worth trying on.
If I saw a mannequin in a window at Westfield shaped as I am, would I race in and buy whatever she’s wearing? Or would I think, ‘Weird-looking girl, she’ll never wear a floor length kaftan?’ and wander away. When we’re shopping, do we see ourselves as we really are, or how we’d like to be?
Would you like to see more realistically shaped mannequins? Do you think they’d help shops sell clothes, or would they turn people off?







Comments
29 Comments so far
I’d be fine with it – since I’m plus-size myself – if the models looked like PEOPLE. It looks like they’ve just sized-up the body and used the head from a child’s mannequin. My head doesn’t look that much smaller just because my body’s huge!
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I think they are a good idea for bigger sized clothing brands for inside their stores.
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Its advertising…plain and simple. The objective here is to display the clothes that are being sold. I dont tend to look at smaller shaped mannequins and think woo hooo skinny people lol so how does a plus size mannequin promote being overweight lol and if we are to hide away all the plus size mannequins…shall we then hide away all the stores that sell size 12 up…cause you do know that ‘they’ class size 12 as plus size now, if we are using catwalk standards…or perhaps lets just not make plus size clothes because we wouldn’t want to cater to ‘over indulgent personalities’ now would we….all that’s going to result in is a half the population running around nudie lol What then do we do with pregnant women and their mannequins? wouldn’t want to promote pregnancy in case a teenager walks past a store and thinks it looks cute lol I live in a house of 4 women who all exercise and eat healthy and you know what….they are all very different sizes and shapes. No matter who you are, what lifestyle you live you have the right to shop with out ridicule or shame, what kind of society are we creating if shame and hate is becoming how we educate?
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That mannequin is a bit odd-looking not because of the size but the proportions: the face/head are just all wrong on the body.
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Why no floor length kaftan?
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This post reminds me of me favourite film in 1987 called, you guessed it, Mannequin! Starring Andrew McCarthy and Samantha from Sex in the City. And remember Starship’s Nothing’s Gonna Stop us Now? Awesome!
Sorry, what were we talking about?
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Saw this on tumblr the other day:
http://chellips.tumblr.com/post/21254883934/moonlight-aphrodisiac-bourbonandgunplay
The swedes have got it right (as usual)
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two things:
1. LOL to the ‘fat person sympathy bandwagon’
2. this is all moot; people of this size are only able to buy clothes in certain stores which stock those sizes, and it is those stores which will be using a manequin of this size. Having stores to cater for larger sizes does not ‘normalise’ (WTF does that even MEAN?!) obesity, it is called marketing and selling what people want/need.
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Let’s not normalize obesity.
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Really? Define normal?
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Um,what about not underweight and not overweight?
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Well there are many models and mannequins that would be defined as “underweight” Mel.
I can’t see why people have a problem with it. I think we can live without them but we can also live with them. Anyone who has a problem with it needs to look a little deeper into why they take issue with the size of a store mannequin and see this as an opportunity for personal growth.
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Over 50% of the Australian population is overweight so the word “normal” could apply to the greater portion of the population.
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The current mannequins used in most stores are hardly ‘normal’ sized either… what exactly do you want them to look like?
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They’re usually size 8. I’m a size 8. Am I not normal?
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I’m a size 8 too Mel, but when they put the size 8 on the mannequins, they pin/bulldog clip them at the back. The mannequins aren’t the same size as a size 8 girl – particularly not if you’re factoring in their height.
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I’m also a size 8, and I look nothing like those mannequins. There is no one ‘normal’ size or body shape.
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I think it will be useful if shopping for someone else at Christmas time for example. If for myself though, I will always try clothes on regardless so it will mean nothing to me.
I don’t think I will care either way and I rarely look at the store mannequin anyway. Realistically, not many people are shaped like a mannequin or Miranda Kerr for that matter.
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Oh yes, how very dangerously aspirational those mannequins could become.
We certainly don’t want our children growing up thinking “One day I hope to be as fat as that plastic thing in the shop window!”
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You made me laugh. That comment demonstrated the absurdity of that argument perfectly.
Also, I like your name, Tichlishcamel.
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Why thank you Neeks. It was inspired by an adorable Youtube clip of the same name.
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Shops like 14-24 already do have larger mannequins, so i dont see the big deal. the ones in there seem to be a little more realistic than the one above – the head scares me!
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gosh, me too!! The head is totally disproportioned to the body and freaks me out!!
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Mannequins are just another form of advertising in my opinion. Advertising always shows a glossier, more ‘perfect’ version of the real product for sale (I realise that thinner being more perfect is up for debate of course)… for that reason I don’t think bigger mannequins are very effective.
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That mannequin looks odd. A tiny head and tiny wrists and hands.
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I thought the same thing… the mannequins has a disproportionately small head. Looks very odd.
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If shops are stocking larger sizes, it seems to make sense to showcase them on a mannequin.
I’m not so concerned that it normalises it. I think people who are overweight are aware of it regardless of the size of a mannequin. They still need to wear clothes.
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sigh…cue the fat bashing, fat vs. skinny, fit. vs. fat, just put down the fork, don’t hate me when you don’t know me type comments in a repeat of the Zara article
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The current mannequins are already realistic for me (though I am petite in stature)!! Anyway, what looks good on a mannequin doesn’t automatically translate into looking good on you. I have a few stores that I prefer to buy from as I know that they stock clothes that suit me, other than that, I usually go off what people are wearing for inspiration (the retail assistants, friends, people in magazines, people in the street).
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