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lingerie football league Good news about the Lingerie Football League.

Lingerie Football League

 

 

 

 

by NATALIA JASTRZAB

The Lingerie Football League is losing the lingerie. That’s right – the sport made famous by its inclusion of garters, frilly undies and bras on the footy field is re-branding.

The female players have to play NAKED now.

Nah, we’re just messing with you.

The players are actually getting brand new REAL and SENSIBLE sporting attire in the form of, you know, clothes.

According to the company’s press release, more functional “performance wear” will now replace all lingerie aspects of the original uniforms, presumably in an attempt to shift the focus away from boobies and more towards the sport they are actually playing.

But that’s not all – the name is now changing too. It’s going to be called “Legends Football League”, and the tagline will be “Women of the Gridiron” instead of “True Fantasy Football”. Sexy female figures will also be removed from all logos.

“While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibilty as a sport or continuing to be viewed as a gimmick,” Mitchell Mortaza, the founder and Chairman, said in a statement.

“In the coming years we will further establish this sport in the U.S., Australia, Europe and Asia as the most known form of American football globally. In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes.”

Well. I’m pretty stoked about all of the above. I’m a big supporter of equal opportunities for women in sport.

This is because I have been lucky enough to experience the benefits behind said equal opportunities.

I’ve tried dozens of sports, some more than once because I have the tendency to forget that I am crap at things. I took up tennis in 1998, and then again in 2002 (and then one last time in 2011… don’t judge me) and at no point did someone say “sorry sweetheart, we cannot rent you this lovely court because you have a vagina.” They said, “come on in but please don’t accidentally concuss your instructor like last time, that was a lot of paperwork.”

touch 380x285 Good news about the Lingerie Football League.

Nat’s touch football team. Notice how none of them had to wear lingerie

I’ve also been able to attend a number of university championships for touch football. Note that my uni always takes equal amounts of boys and girls along to these championships, so it’s fair to each sex.

At the championships, the women support the men, just as the men support the women. Once, someone from the men’s team told me that I was a shitty player and the other men made him a) apologise instantly and b) drink microwaved beer out of a used footy boot.

There’s a lesson there, kids.

Additionally, the women’s games are just as – if not more – competitive as the men’s games. The girls might run marginally slower than the boys, but that’s really not a huge deal when you’re watching a team make eighteen consecutive tries just because of their talent and strategy.

It’s the same with any sporting event, really. The Australian Open. The Olympics. Can you imagine someone watching the Olympic men’s 100m freestyle final and then going “oh, boooooring” and switching off the television when the women’s final comes on? No. It doesn’t happen. And if you ever do see that happen, I recommend you make that person drink a microwaved footy-beer.

Unfortunately, American football is different. Somewhere along the way, someone decided that women playing football isn’t worth watching unless those women are dressed like Playboy bunnies. Hence the invention of the Lingerie Football League.

soccer 380x253 Good news about the Lingerie Football League.

Imagine if the Matildas couldn’t play unless they were in g-strings.

You see, the Lingerie Football players are professionals.

Watching any Youtube clip of a game will make you realise that very quickly. They play in the league because it’s the only professional league available to them. There’s no funding, no exposure and no future in the other American female football leagues.

Imagine if we did a similar thing to our Australian female athletes. Imagine if the Matildas weren’t allowed to play in the World Cup unless they donned garters and g-strings. Imagine if the Opals had to give up basketball in high school unless they were willing to put on a push-up bra.

Gah.

I’m so glad that the Lingerie Football girls now get to ditch the lingerie in favour of bigger shoulder pads and nice, supportive sports bras. I’m so glad that they’ll finally gain some credibility in a world that’s still skewed towards the male-domination side of things. I’m so glad that they will be treated like the talented, professional players that they are, instead of Victoria’s Secret models that accidentally wound up on a football field and had to entertain themselves on it somehow.

And I’m so, SO glad that the trend won’t be catching on for other sports. Can you imagine skiing in lingerie?

Have you ever experienced sexism in sport? Have you ever had a really positive mixed sporting experience, like Nat?

Comments

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33 Comments so far

  1. Ed

    I tried to play football in my undies once. Everyone laughed at me and I was made to put clothes one… How is that equal opportunity?!!

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  2. Jamie

    Um. This is the new uniform. The ‘good news’ for women in sport is where exactly?

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    • Anonymous

      WTF?? So it’s literally just rebranding to please the feminist masses who haven’t actually seen the uniform – there’s no change at all, other than the name!!

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    • Zepgirl

      Yep, this is complete bullsh*t. In no way is it proving that the organisers have changed the ‘focus [to] the sport and our amazing athletes.’ It’s just women in underwear with shoulder pads, for crying out loud. It’s just that it’s a more ‘masculine’ (and thus now presumably more ‘credible’) colour. Get real, Legends Football League, and take a leaf out of the Nat’s touch football uniform if you want actual respect.

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  3. Montana

    It’s still tits and ass over sporting prowess – not impressed by this move at all and see straight through it. Even if I was a fantastic athlete in my sport, the degradation I would feel in having to run around in a bikini with shoulder pads in order to complete, would make me a casual player. I hope my nieces never see this and believe its the way female athletes are – just disgraceful!

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  4. B

    Did you know that they play womens full kit & full contact girdiron in Melbourne and Queensland? They wear the same gear as the males, these ladies are fierce. They are called the Western Foxes in Melbourne with another team starting this year called the Raiders. There is also the Female Gridiron League of Queensland that have 5 teams this year. There are ladies out there playing hard and trying to get the sport going in Australia without having to play in their undies.

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  5. Anonymous

    What this says to me is that they have discovered after one or two games and the titillation factor has warn off, the viewers expect a legitimate competition to continue to tune in. I would expect this competition to fold soon.

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  6. Anonymous

    Not much has actually changed, I’m afraid. Has anyone actually watched the press conference with LFL founder Mitch Mortaza?

    https://www.youtube.com/embed/Alo9WuIo9I0

    No more lace and garters, but they are almost identical.

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    • Zepgirl

      It’s almost exactly the f*cking same! Before they looked pretty and sexy and pink. Now they look tough and sexy in blue and with shoulder pads. Sorry, this sh*t in no way has my vote yet. Give them shorts and t-shirts and then we can talk.

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    • Bree

      I just had a look at that youtube clip and there is no way I would put my body at risk playing gridiron wearing that! They have minimal protection.

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  7. lucinda

    As a life-long lover of sport, my current beef is around sporting apparel. I’m a basketballer, but you cannot buy women’s basketball shoes in Australia. Also, due to my feet, they don’t provide enough support, so I switched to netball shoes. The shoes that are best for my feet come in 1 colour – pink, with silver glitter and a floral panel. Seriously! Have a quick look at the others – nearly all pink, or sickening purples and blues – it’s like a my little pony or Barbie designed them.

    Don’t bother saying that the sports companies make what people will buy, because I just don’t believe it. All of my friends would jump at the chance to have shoes (or other clothes) in other colours, but there is so little choice. We have to choose the health of our bodies over colours. One friend bought some men’s joggers (her feet can wear men’s shoes) that were white with navy and orange trim – so cool, but apparently they are not “girls” colours.

    Basketball clubs also have a tradition of naming their men’s and women’s teams the same name, but making the girls the feminine version. Such as “Spartans” (men) and “Lady Spartans” (women), or “Meteors” (men) and “Meteorettes” (women). I’ve always hated this – it reinforces the view that the men’s teams are the “real” teams, the women are just there as support acts. Funny, considering that the women’s games are not often out-scoring the mens!

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    • Tala

      I took my teenage daughter to a sports shop yesterday to buy new netball trainers, and we had the same thing – pink and sparkly. She took one look at them and said ‘yuck pink – no way’. We left without buying any. Will try somewhere else next week and hopefully find some that aren’t so girly.

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      • Anonymous

        I grew up playing basketball and had a similar experience at the club; boys teams were favoured to the point that they would use the court WE had booked for OUR training time because it was the best court in the stadium and they happened to be training at the same time. They just waltzed up while we were court side and started using it. I remember my coach at the time (who was male) being disgusted. Perhaps un-surprisingly he was sacked not long afterwards. Looking back at who was in the girls’ top division teams for my age group and I could swear they were there ‘cos they were pretty. They certainly couldn’t win games. I had the same trouble with shoes as well; had to use netball shoes and utterly refused to have the pink ones. The least girly ones I could find were aqua-trimmed.

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  8. FHB

    Next to ban swimming…

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  9. Zepgirl

    Can we see some photos of what they’re wearing now? I’d be interested to see the difference in outfits. I can’t view the linked ‘press release’ because access at my work is denied to (how do we like this for irony) ‘lingerie and swimsuit’ matched categories.

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    • Davo

      If you look on that youtube video they show it.
      More akin to what the volleyballers where. Still will be nice to watch, without being quite so overt.

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      • Zepgirl

        I actually did look on Youtube (without sound, I’m at work) and saw the new uniforms. And assumed they were the old ones, because it’s still just underwear…

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  10. Guest 14

    Beach volleyball. Women’s ‘uniforms’ are limited in size. I understand it is not so for the men’s competition. Pathetic attitude and I will not support this sport.

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    • Anonymous

      According to wikipedia:

      “According to FIVB rules, female beach volleyball players have the option of playing in shorts or a one-piece swimsuit. Most players, however, prefer the two-piece bikini.”

      So most women wear the bikini because it is easiest to play in.

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      • lucinda

        Yes, but there are rules for the bikini bottom – the sides can’t be more than a certain width. I think it also depends on the competition, and sometimes the country/sponsors.

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        • Anonymous

          I seem to remember there being a big hullabaloo leading up to the London Olympics because female beach volleyballers were actually given a choice as to whether or not they wore a bikini. Before that it wasn’t a choice.

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  11. fightofyourlife

    I’ve never had a positive sporting experience full stop. I have loathed every second of my life where anyone has forced me to be at all involved in sport. Including watching it.

    That said, I don’t begrudge other women the opportunity to participate in sports, if they so choose.

    I had a look at the YouTube video and it seems like the girls will be wearing some kind of sports bra thing? That’s great but I’m not sure why they can’t wear uniforms like the touch football team pictured here. Well, I have an idea but it’s at odds with wanting to be taken seriously as a sport. It still seems like the players’ sexuality is being promoted, as opposed to their athleticism and skill.

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    • MM

      ” It still seems like the players’ sexuality is being promoted, as opposed to their athleticism and skill.”

      Well derrr

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      • Anonymous

        MM, surely there’s a nicer way to say you agree!!

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  12. Alice

    This isn’t about lingerie football, but I think this is a really interesting article from the NY Times. It’s especially useful for people like The Wounded Bull and Bradley to read before they start piping up that women just love getting worked up about sexism for no real reason. This article explains the important of feminism and the wide-reaching effect of sexism really well.

    For example: “Women worldwide ages 15 through 44 are more likely to die or be maimed because of male violence than because of cancer, malaria, war and traffic accidents combined.”

    You can read the full article here: http://www.nytimes.com/2013/01/13/opinion/sunday/is-delhi-so-different-from-steubenville.html

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    • r

      Very interesting. Thanks for posting

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  13. vivacious

    I don’t think you can go much past the Daily Telegraph naming Black Caviar as the sportswoman of the year.

    However when I was learning tennis in high school (at an all girls school) we had the most sexist coach who regularly told us how weak and useless we were and that he could beat any female tennis player in the world. I was about 12 at the time and not sporty, so it just made me feel more useless and stop learning.

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    • Jess

      That is un-effing-believable. But then, it is the Daily Telegraph, so not that surprising. It’s baffling that such a sexist paper exists – imagine if it was as equivolently racist or homophobic! It wouldn’t be allowed. Sadly sexism is so ingrained people just think it’s normal, and women are just being ‘whingers’ when they speak up about it.

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    • Kate

      I’m seen Phar Lap called the greatest Australian athlete, and he’s usually in the mix when papers and magazines put together ‘best Aussie athlete of the century’, ‘best Aussie athlete of all time’ lists of Australian sporting heroes.

      Nothing is stopping women from joining local leagues or starting their own. People act like women were forced to do lingerie if they want to play football. I find it odd that we act like being able to play professional football is a right. It’s a sport, something which used to be a hobby, something which until very recently was something no one did professionally. These days it’s a business enterprise built on entertainment, and the entire purpose is to bring in cash from advertising. A female football league would probably make as much money in a season as as the NFL would make in 20 minutes, so to expect the two to be treated equally is insane.

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      • Alice

        There are local leagues for women – but the point is that they don’t get the funding or fans that male sporting teams get, because people aren’t as interested in watching women play sport…UNLESS they get their tits out.

        It’s like how most women on the cover of GQ or Esquire are naked or half naked, while the men are usually fully dressed. It seems like women can’t just be appreciated and commended for their non-looks-related skills. Rather, they have to be promoted for their sexuality and attractiveness before their skills can be appreciated or considered marketable. That’s pretty sad.

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  14. Anonymous

    Most recently when my local newspaper did a “the best sporting hightlights of 2012″. Only male teams and sportsman where featured.

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    • Anonymous

      Really, not even Sally Pearson winning a gold medal?

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  15. Em

    As someone who wants to learn to play gridiron, I’m really disappointed in the ‘performance wear’. It’s just as revealing as the lingerie was. And there’s no way I want to play in those uniforms. I also wouldn’t classify those small pieces of fabric as ‘clothes’.

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