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The case of the missing vagina.

We’ve all seen our fair share of airbrushing and re-touching tools being used to change women’s body parts in advertising images.

And this time, we have a case of the missing vagina on our hands. So to speak.

That’s right. It’s going to be a tough case to crack. Our bets are on Colonel Mustard in the Conservatory with the Photoshop.

The odd thing here though – is that this woman’s vagina has been photoshopped ‘out’ on purpose.

A series of provocative photos have emerged as part of Jane Pain’s new advertising campaign, a high-end Spanish lingerie, swimwear and accessories brand.

The photographs feature women with their legs fully spread , sans lady parts. Photographer Natasha Ygel cheekily headlined the photos, “What you can’t see is all you want to see.”

The controversial campaign has won Argentina’s highest advertising prize, the 2012 Lapiz de Oro, and the Gran Prix de Bronce Clarín.

What do you think of the images – clever or confronting?

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