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Famine is the real obscenity. That’s why celebrities such as George Clooney and Colin Farrell have joined up with Bono to film this video for his anti-poverty group, ONE.

ONE is fighting the famine in the Horn of Africa and hopes that the video will bring attention to the food crisis there. On the video, Bono wrote: “ONE’s new film isn’t a typical emotional emergency appeal. It’s about focusing the media spotlight on the tragedy unfolding. It’s about building political support in the US and around the world for interventions that will stop the suffering today and break the cycle of famine in the future. Most of all, it’s about taking action — because famine is man-made.”

It definitely makes an impact. Watch it – and then send it to everybody you know.

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