When it comes to diversity in advertising, there is pretty much, you know – NONE. Whether it’s diversity is body shapes or ethnic origin or age – magazines and billboards just don’t bear much resemblance to the world we see outside our windows.
But every so often the advertisers do something unusual. Instead of merely paying lip service to the wave of public opinion in favour of diversity – they actually get out there and they do something.
Like this advert from swimwear brand Dolores Cortés in the US. They’ve chosen a 10-month-old Miami girl, Valentina Guerrero, to be the face of their 2013 kids ads and Valentina has Down syndrome.
“People with Down syndrome are just as beautiful and deserve the same opportunities. I’m thrilled to have Valentina modeling for us,” Dolores Cortés – the woman behind the brand – said
Apparently it’s the first time in history a high-end fashion label has used a person with down syndrome as their main model. The company is also planning donate 10 percent of the profits of this collection to the Down Syndrome Association of Miami. Beautiful. Bravo Dolores Cortés.
We’re very impressed and Valentina? Well we think that she’s adorable.