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by JASMINE GARNSWORTHY

Welcome to a new post on Mamamia where we take a voyeuristic peek inside the handbags of interesting women and highlight some of the new beauty products we’re finding it hard to live without right now.

Okay, maybe we’ve just invented the level above Facebook for stalking online, but whether you carry everything from a half eaten banana to body lotion in your handbag, or your a keys-and-credit-card-only kinda woman, there’s something undeniably interesting about the the essentials other women choose to carry on them every day.

To get us started, we literally emptied the contents of Mamamia Publisher, Mia Freedman’s, tote onto the office floor, took a photo and broke down what she keeps handy in her bag every day, and where to get it. Plus, there’s a freebie at the end of the post, just for you.

HandbagEssentialsEditorial BEAUTY: Shop Mias Handbag Essentials

TOM organics1 BEAUTY: Shop Mias Handbag Essentials

The first 200 readers to sign up for style and shopping email alerts from Mamamia below will receive a FREE sample from TOM Organic Tampons:

Flick through the gallery to see what other beauty products we’re testing (and loving) in the Mamamia office:

Revlon Just Bitten Kissable lipgloss

What do you ALWAYS carry in your handbag?

Comments

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14 Comments so far

  1. lilliean

    are the tampon samples still available????

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  2. MelKitty

    Mia, What shade is the lipstick please? It looks right up my alley!

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  3. Luzo

    Not to sound rude but is this a sponsored post by Tom? Or a really well timed editorial pitch for them tied in with a lead generation exercise by mamamia? Either which way the ‘chatty peek into a handbag’ slant on the writing which neatly leads into data capturing sounds disingenuous and not like the mamamia we usually know and trust…

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    • Mia

      Hi Luzo – no, not sponsored.
      The fashion team looked into my actual bag – where there are actual Tom tampons- and they then contacted the Tom people to see if they wanted to give away some free tampons to Mamamia readers.
      We thought it might be a nice (unsponsored) treat.

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      • Bradley

        I’ve just asked my wife. She tells me that she never has nor ever will see a tampon, given as a free sample or purchased from her favourite chain or independant store as a “treat”.

        A treat is something like a sneaky square of chocolate when no one is watching. :)

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      • Luzo

        Thanks for responding Mia, it’s muchly appreciated!! I was just curious as I’ve been a reader since the time mamamia was a zygote when compared to now and have noticed a consistent & gradual change in “feel”, which contributed to the query. Appreciate the answer :-)

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        • bee

          good comment. Glad you got a reply. i feel the same.

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  4. May!

    I have a tin of tuna too! Aside from usual handbag offenders (purse etc) I have about 20 lip products, a stack of change and a small mountain of chocolate wrappers.

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  5. anon

    geez… my handbag is slightly embarrassing compared to all these others.
    that, or everybody is just purposely not mentioning the mass of crumbs/dirt/rubbish and broken pens floating around the bottom… and the $10+ in spare change.

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  6. Sophie

    diary, sketchbook, notebook, pens, tangle tweezer, eco shopping bag, wallet, pressed powder, water bottle and phone charger/phone (yep, smartphones are THAT reliable:/)

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  7. anon

    Purse
    Phone
    Ear phones
    Tampons
    Pens
    Receipts
    Lip gloss
    Keys
    Hand cream
    Hand sanitizer
    Anything my daughter wants me to hold ie her iPod
    Phone charger
    Bobby pins
    Work lanyard and ID card

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  8. Anonymous

    Mia leaving a banana that is that ripe in your handbag is a recipe for disaster

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  9. Steph

    Mia where are your headphones from? I’m looking for some as Chrissy gift and these look ace. Thanks!

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  10. Petal

    That handbag looks a tad too neat and tidy to be a spur of the moment dump out!

    My handbag at the moment contains:
    Purse
    Numerous used and unused tissues
    Canvas bags to used instead of plastic
    Umbrella
    Phone
    Son’s ipod and headphones
    Bottle of water
    Donut King serviettes
    A clear make up bag with lipstick, a Village movie voucher, brush, loyalty cards, lip balm, tampons, measuring tape, Entertainment Book vouchers, handcream. (Easy to transfer from bag to bag).

    Can Lisa Wilkinson be next? She once did the same thing when she was editor of Cleo and I want to see if she still carries around red frogs. (The fact I remember that is a little disturbing!)

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