by TONIA ZEMEK
I am to retail what Fraulein Maria from the Sound of Music was to the abbey. A tearaway. A renegade. A sinner.
When I go shopping, I do things that I know I ought not. Things that are bad for me.
And I suspect you do too.
So to help myself and possibly you, I have compiled this list of commandments I will try to follow next time I get my shopping on. Ready? Let’s do this.
1. Thou Shalt Not Buy In Situ
So I’m in a boho, incense-burning, chime-playing shop and that ochre coloured, floor length, collar to cuff kaftan looks right at home. That’s because it’s in situ – surrounded by props and other clothes that make it look….normal. Desirable. However, I do not live in Machu Picchu. One must always ask one’s self – will this poncho/wetsuit/sombrero/skort/onesie work in my real life?
2. Do Not Covet The Shop Assistant’s Physique
Wow, those black vinyl leggings look fantastic on that 18-year-old shop assistant. If I buy those pants I will look just like her. Wrong. I will look like a 37-year-old woman using a recycled tarpaulin to vacuum seal her thighs.
3. What Happens On Tour Stays On Tour
We’ll always have Paris, that is of course if we buy this sequin encrusted, four foot Eiffel tower. It’ll look a treat in between our porcelain double decker bus and that Viking stein. Together they can collect dust and eventually be boxed up and labelled “miscellaneous stuff” when we move.
4. There Is Only One Liz Hurley
A reading from the Book of Revelations. White jeans will not turn me into Liz Hurley. White jeans will make me a red-wine-stained, dirty-hemmed walking grot collector who never dated Hugh Grant.
5. Bed, Bath And Beyond
Gluttony is a sin. The amount of bed linen and bath towels in a house should be commensurate with the number of people living in said house. Regrettably I stray when tempted with an impressive thread count. I become a b and b owner who simply must have the best for her guests. Quicker than you can say I can’t close the linen cupboard I’m MasterCard-ing my way to hospital corners and guest soaps.
6. Show Me The Monet
Thou shalt not buy cheap, knock off prints. If I purchase one more Van Gogh I vow to cut off my own ear.
7. Thou Shalt Not Buy Another Japanese Tea Set
When one reaches six Japanese tea sets, one is at capacity. Sadly, despite having my full quotient, I can frequently be found lusting after a handcrafted clay cup that snuggles into my hand like a bird in its nest. I feel somewhat bereft as I sit in my bonsai garden, whittling bamboo and sipping green tea, wondering what might have been.
8. Never Buy A Gift And Keep It For One’s Self
It is in giving that we receive. Alas, temptation is everywhere. Kate’s birthday may be in October but she’d love this cute tourmaline pendant. I’ll just try it on because our necks are the same length. Actually it kind of suits my colouring and it is only July. Happy birthday to me.
9. Racewear Comes But Once A Year
I am not Kate Waterhouse. I am not Emma Freedman. I do not go to the track every weekend. Melbourne Cup is once a year and my fascinator is for life. Or is it? When the fillies take that last bend I want to know I’m on trend. Not to mention I’m very pale (some would say anemic-looking). Yes, a wider brim would be sun smart and endlessly fascinating.
10. Thou Shalt Not Buy What Thou Does Not Need
Remember Sinead O’Connor’s album in the early nineties, “I do not want what I haven’t got”? Aah Sinead, nothing compares to you. Come to think of it, I don’t have that track. Maybe I could jump on iTunes and see if I can buy some of Sinead’s back catalogue. Alternatively, I’ll pop down to my local music shop. While I’m there I might duck next door to Witchery. I think I’ll try on that orange top I saw last week…..
Please forgive me for I am about to sin.
Again.
Tonia Zemek has worked as a tv producer on everything from MasterChef to Big Brother. She’s gradually making the move from broadcast to print. Follow her journey on twitter here.
Are there any rules you try to abide by when shopping? What’s your black hole?






Comments
67 Comments so far
White jeans must have been invented by a man, evil things. I’m guilty of buying pretty lacey bras that never see the light of day as they are too uncomfortable to wear for more than an hour of two. Yes, good for romantic interludes, but it means my stock of everyday bras is rather worn…
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I am guilty of number 8 except with scratches instead – always buying them then cannot resist the urge to scratch. And not one friend has appreciated my efforts when I give it to them scratched already!
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awesome tips. you deserve the thanks. Some really interesting points you have written. Assisted me a lot, just what I was looking for : D.
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Truth be told, until recently I was the worst kind of shopper. The kind that would frivolously collect and add to my already mountainous compilation of ‘stuff’. We’re talking clothes, makeup, books, gadgets, perfume, shoes, bags, jewellery, scarves, the list goes on….! The tipping point came when I moved out with my now fiancé. Our cupboard is teeny tiny, and I wasn’t able to squeeze all my things into the space available. Woe-is-me and my first world problems! I now have a rule that for any item I buy I have to pull something out and either give away, sell or think of another way to use it.
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Love this! I have to stop looking on pinterest, seeing an outfit, jewellery, accessories, homewards then believing I really need them and start to look online for where I can buy them…..
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My weaknesses are home-related items like scented candles, luxe hand soaps, linen, throw cushions etc. I conveniently forget the fact that if I didn’t spend on all these little items, I could save for a few weeks and then buy a nice piece of furniture or something else bigger.
I sort of get this idea in my head that a Diptyque candles or a Limoges teacup or French linen is going to turn my home into a luxurious abode. And I definitely understand the drive to create some sort of unrealistic guest accommodation, haha.
In fact, “little” things in general are my vice! If I could just stay home from the shops and avoid all those latte-factor purchases ($39 isn’t a lot on its own but those many mood-booster buys do add up!), I could honestly buy one great new thing every six weeks or so.
Or pay off my debts even.
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ETA: actually though, even staying home from the shops doesnt work, because I am a shocking online shopper. Free shipping sucks me in every time!
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You know what they say, “don’t sweat the small stuff” – sometimes a scented candle has magical powers that can turn a few minutes into bliss. You deserve it!
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Hilarious! I turn into a B&B owner too when I’m homewares shopping LOL!
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me too! I have romantic notions of gorgeous rooms full of beds with plumped pillows and not a stray cat hair anywhere….
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Why do Australians have so may pillows on their beds? Isn’t it depressing to wake up to a pillow mess every morning? Facing the first organising task of the day: arranging cushions! Seriouse over purchase in my eyes.
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Hilarious!! Laughed out loud at the recycled tarpaulin to vacuum seal thighs. Convinced me not to even think about trying them on.
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Great piece Tonia. Hope you feel absolved now you’ve publicly confessed. Say 10 Hail Marys and cut up your MasterCard!
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Thanks – will do. x
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I’ve bought way too many items thinking they will be suitable for when I’m pregnant….now I’m actually pregnant do you think I’m wearing any of them?!
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I have a collection of flimsy triangle bikinis and skimpy bras I used to wear BEFORE I was pregnant… 3.5 years later (more than 2 of them spent breastfeeding) I still can’t throw them away. Not sure at what point I accept that my boobs are not about to get smaller and perky like they used to!!
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I hated working in retail because I was surrounded by shops. Aside from the shop I worked in (spent far too much money there!) there were dozens of clothes shops around us. Most of my paypacket would be gone by Thursday night
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You CAN have too many cushions your bed/spare bed/counch/formal counch/arm chair.
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Sometimes, just walking into a shop is my mistake.
Today, for instance, at my lunch break I foolishly wandered into a clothing shop and saw a lovely, unusual long cardy/jacket and a pair of bootleg pants that would suit for work. I do need more pants, but not really the cardy. I made the mistake of asking the shop assistant if they layby’d as we scurried out. I know I’ll be back……
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Oh yes, my old friend the “Work-Lunch-Purchase”. Nothing quite like it to lift one’s mood. Please go back tomorrow and rescue that unusual jacket. I hate to think of it lonely and cold in some dark shop overnight….
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Hehe. I’ve already planned its rescue….
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I’ll have to refrain from buying little Buddha’s and carvings in Thailand when I go haha.
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Go the henna tattoo – much more portable.
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This. Is. Gold.
How about the “If I just lose weight/get it taken in/wear it a certain way” it’ll be terrific mantra?
I do that all the time … I buy stuff even if I don’t love it. Because I am an idiot.
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I won’t hear of it! You, Bec, are NOT an idiot. You are supporting the fashion industry in these tough economic times. As you were.
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That’s right! I am, dammit!
Love this post Tonia. We want more posts from you, please!
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Oh yeah…my 2 most ridiculous justifications are:
1. This would make a great maternity dress for when I get pregnant. I should get it because I’ll bet when I am it’ll be really hard to find cool stuff…
and
2. This is exactly the kind of ‘cool but age-appropriate’ look I want to be doing when I’m in my 50s. So I should buy it now, 20 years early…
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Ha ha I love this. Did you really?
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You mean I’m the only one who does this? Oh crap. Now what to do with all those statement earrings, crisp white shirts and vaguely oriental kimono jackets…
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Bec I’m honestly laughing so much right now because I can see 3 of those plastic storage things (you know, the ones with wheels you can put under your bed) FULL of stuff like this. I also have a chest of drawers full of fabric I’m going to make cushions/ quilts/ clothes for my daughter.
Only thing in my defense is that I’m a fashion designer- its an occupational hazard! I can’t leave a slightly damaged dress or a metre of sparkly fabric to gather dust in the warehouse at work when it can gather dust in a tallboy at my house!
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Thank you for the chuckle Tonia.
I really enjoyed reading this.
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A rare post that genuinely makes me laugh. Love your work! Also point 2 – that’s always me. Vacuum-sealed thighs and all. xx
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Hilarious post!
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Oh, so who told you about me?? You could be writing my retail history, except you left out some bits. Not going to confess other than to say Commandment #10 should be inscribed on the inside of my glasses so I cannot see anything without reading it first! Retail therapy…….. Oh how good it is, even if only a momentary thrill.
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In Bali this year I bought far too many pairs of flowy pants and ankle rope bracelets. Why, Natalia? Why?
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Because they’re awesome for a Sydney/Melbourne/Brisbane winter, lol! At least you don’t have the jingle-bells Tamil anklets from southern India! (Although at least my steps make music while I’m there!)
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I LOVE this post. LOVE IT!
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I stocked up on espadrilles and white cheesecloth sundresses whilst in France, convinced I could do the “effortless hair, minimal make up, French-feminine-chic” look back home in Australia. It totally escaped my mind in my buying frenzy, that I in fact love wearing bright pink lipstick and have a thing for wearing black, black and more black.
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At least you’re all set for Bastille Day this weekend!
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Ha! So true! That’s a very good ‘glass half full’ approach!
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Love this. Very funny!
Got stung by point 2 the other day. Ordered a pair of red Lorna Jane tights that looked HOT on the model. Postie delivered this morning. Bahahahahaha. What was I thinking!!!!!
My ornamental Eiffel Tower (purchased from a linens shop, so that’s a point 3/5 combo) quickly became a tunnel for my little fella to drive Lightning McQueen through. At least it’s serving a practical use.
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Yep, any purchase that brings joy to a child is no sin. #win
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Every time I go to Byron Bay I come back wearing shells, hair wraps and tie dye. And I don’t even like shells!!!
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Please step away from the tiny surfboard key rings.
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Oh you forgot another commandment about op shopping! Just because it’s a $10 Witchery Trench coat – do not buy it if you already have another trench coat.. I am so guilty of buying the same things twice (well in my case three times – I own three black blazers all vary in length).
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In the spirit of solidarity I confess to having seven black cardigans. Only because they tend to be cheaper than blazers *sheepish grin*
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ahhh the 10 commandments for shopping…as much as I want to be a good girl and stick to the rules. I am a rebel at heart and will not listen…
hahaha thanks for this post! I love it
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#11- There is a limit to how many dresses one woman needs. Thou shall not set out to buy a pair of pants (because it is the middle of winter and thou only owns one pair), try on a million pairs which all look terrible and then buy dress no 17 in a fit of depression.
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Totally relate!
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Stockings, my friend! I can’t be bothered with pants half the time, so its a skirt/ dress with tights underneath. Winning.
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No such thing! For about 5 years, I owned one pair of jeans, no other pants, and about 40 dresses! Tights and boots are your friends, also gloves and hats keep you warmer than you’d imagine.
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I do wear all my skirts and dresses with tights and boots but when it’s 6am, the middle of a Melbourne winter and it’s one or two degrees, sometimes only pants will do!
Unfortunately, I am only five feet tall and the majority of pants look ten shades of terrible on me!
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Saw your name, Tonia, and knew it would be a great read and it was!
HILARIOUS!!! And SO true!
I am GUILTYYYYY!
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Thanks x
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Lists are made to be broken.
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Oh bravo!!
And forget the white jeans turning me into Liz Hurley – I’d just need a shitload of liposuction and plastic surgery, and a boyfriend who looks like he is ‘made by Mattel’…
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I think I’ll stop at the white jeans and pass on the Warnie thanks!
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Oh no, you have seen into my soul!
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Every so often I see a pair of white pants (great for a christening/kitchen tea when I can’t be bothered shaving!) or some white shorts for summer and get swept up in clothes fantasies.
But then I realise white pants should not be worn by any menstruating woman, because no matter how clockwork you usually are, it’s going to turn up on White Pants Day. No thanks!
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My girlfriend has a theory that as soon as a woman goes through menopause she gets a ticket to the white pants shop.
It’s the only plausible reason that so many older women wear white pants!
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Never shop without a list.
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i love a list – helps keep you focused.
i should stress “helps” as it does not guarantee you won’t buy something nuts but if you’re in the right frame of mind, you can check the list and put the offending item back.
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It’s the lighting they use in shops, has some kind of LSD in it!
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I absolutely loved this. Whenever I see white jeans I do this push-me-pull-you exchange in my head where I consider them. AM I INSANE? The Liz Hurley suggestion will be my new mantra. Thanks Tonia, for a great post.
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Glad to help out. Consider it a Warne-ing!
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Oh if only we’d remember to Liz-en;)
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“I do not live in Machu Picchu. One must always ask one’s self – will this poncho/wetsuit/sombrero/skort/onesie work in my real life?”
Bahahahahaha! Love it.
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