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Someone did some research that revealed women are turned on by heroic firemen and fluffy little kittens. Therefore, it must follow that if you put both in an ad for tequila we’ll all be margharitaing like mad.  

What do you think? Would this man drive you to drink?

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34 Comments so far

  1. Pingback: On the (Rest of the) Net. « The Early Bird Catches the Worm

  2. Jen

    GOLD. I love it/

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  3. Little Eve

    Hell yes!

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  4. the Original Camille

    try-hard and not funny.
    I prefer the Old Spice Guy any day…

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  5. Cady

    That’s what the world needs – more kittens with berets.

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  6. Quixotic

    “One hot firemen”???

    That are good English, aren’t it? =D

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  7. emerald

    This looks like it wants to be the Old Spice ad, super spunk, but just does not quite make the humour or sexiness. What happened with the shirt on, off and back on again. Drive me to drink? No, this is vanilla.

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  8. Denise Duffield-Thomas

    My mum wanted a fireman stripper for her 50th and she would have loved this guy. Instead I booked someone who looked good in his photo but was GROSS in person – skinny, balding and just ew…. and he did pushups on my face – trauma

    So maybe for her next birthday, I get a guy like this.

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  9. Carly

    I am lucky enough to be married to a firefighter and he has rescued kittens. Certainly did not find this offensive!
    I found this ad hysterical, thank for my morning laugh!

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    • ali

      ha ha… me too! Made me laugh!

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  10. Anonymous

    Actually…all it managed to sell to me was the idea of getting a new kitten.

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    • Lana

      I like your thinking

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    • Denise Duffield-Thomas

      I was the same – I want a fluffy grey kitten!

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    • Suze

      Remember to get rescue kittens girls!!!! :) ;)

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  11. Luigi

    I don’t know about you guys, but I think this ad was obviously written for humour and I found it hilarious.

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  12. Emily

    I just love that at about 1:06 he switches from wearing a shirt, to being without a shirt, then doing back to wearing a shirt again!
    I can’t tell if thats a mistake! Or if its intentional and i just don’t get it! haha

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  13. Jane

    I’ll have what he’s making ;-)
    And I don’t even drink tequila.

    Oh, and if you’re offended in any way with this ad, stop taking life so seriously. It’s not mean to be real and serious. It’s light hearted. How is this any different than every second ad on tv that has half naked women on it trying to sell anything from cars to hamburgers. If you don’t like it, don’t watch it.

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  14. Anonymous

    I’d rather swoon at David Tennant with a kitten, than an insipid, gender stereotyped portrayal of the sexes trying to sell me something…

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    • Jenn

      David Tennant…… Swoon cannot like this post enough!!!! Swoon…

      I need me a Dr!!!!!

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    • Anonymous

      I’d be happy to have both.

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    • MDW

      Ooohhh, the fireman did nothing for me, but clearly I’m more into doctors! Love this!

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  15. Bel

    Whilst I can see everyone’s point below about two wrongs don’t make a right and gender stereotyping etc, I can’t say I personally found this ad offensive. If it had been taking itself remotely seriously, then definitely, but it was so clearly tongue in cheek and laying it on thick, and mocking the stereotypes, it made me laugh. Perhaps it’s just my twisted sense of humour – interestingly I did at one time work in advertising and I don’t drink, go figure!

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  16. Lisa @ Blithe Moments

    Wow, people are taking this waaaay too seriously. He is apparently a firefighter who attends to all your emergency needs – such as making margaritas. Tongue in cheek anyone?

    And I agree with the comment below, he is not nearly in the league of the Old Spice Guy.

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  17. Anon

    I love it, it’s fun. When we’ve become so politically correct that we can’t laugh at ourselves, we’ve gone too far.

    I don’t know if he’d drive me to drink, but he’s welcome to stoke my fire any ol’ time he likes!

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  18. Skeptical

    Didn’t do much for me at all, but then I’m not a big cat fan and I’d rather see firefighters doing their job than playing with alcohol and kittens…

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  19. Bradley

    I say “thank you” for proving beyond a doubt that the advertising industry does also produce blatantly sexist and offensive ads that feature males.

    You have highlighted that two wrongs do not make a right.

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    • AJ

      Very feminist woman here and I agree that it’s pretty awful for men. In fact, I actually find the gender stereotyping against women in this ad offensive too. Yep, all we care about are heels and stockings *rolls eyes*

      Also is it just me, or does it seem like this guy is trying way WAY too hard to be the Old Spice guy?

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  20. anon

    i work for the fire brigade and hate to burst your bubble but they don’t look like this in real life :( haha – gave me a good chuckle tho.

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    • Lozzy

      To quote 27 Dresses..
      “Do you also go around telling small children that Santa Claus isn’t real? Coz someone needs to blow that shit wide open.”

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  21. Bradley

    I can drink scotch. I can drink brandy. But for some reason, I can’t drink tequila. It causes me to puke.

    So did this advertisement….

    I shall always associate this product with bad taste. It was akin to an ad that runs on Brisbane TV on the odd occasion, featuring women in bras and shortie shorts to advertise timber and building supplies. I’m sure that the producers of this ad also would think that their efforts were to be seen as tongue in cheek.

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    • Renae

      I experienced that same kind of thing recently from my INSURANCE company. Along with my policy documents came promotional material covered in scantily clad women (whose heads were missing. It was just shots of torsos). Apparently, in the construction industry, it’s almost EXPECTED to use sex to sell things?
      I complained about the blatant sexism and bad taste. The company didn’t respond. I switched insurers to go with someone far more professional.

      ENOUGH WITH THE SEX ADVERTISING ALREADY.

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  22. Kaz

    The guy lays it on so thick its silly. The kitten, meh. Would love a drink right now though, so I guess it still works.

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    • Bradley

      Actually….I was concerned about that poor kitten.

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  23. Dkmum

    Nah, he won’t drive me to drink, but I certainly had a giggle at the tongue in cheek air about it all

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