This post is sponsored by Bebi
Thwack! That was the sound of a plastic maraca connecting with my forehead. My nine-month-old baby was waving the musical toy with the gusto of a professional percussionist, while I was picking up soggy toast remnants and wiping yoghurt from the cracks in between the floorboards.
It was one of those disaster mornings when leaving the house seems like an insurmountable task. I’m sure many parents can relate to this:
7:20am: Attempt to change baby out of pyjamas. This becomes a wrestling match with arms and legs flying in every direction, mine included, and ends with me cursing press-studs.
7:29: Sit baby up on change table. Baby then proceeds to spews milk all down outfit.
7:30: Change outfits again: Baby 2, Mummy 1.
7:40: Breakfast. Scoop yoghurt into baby’s mouth. Time slows down, every mouthful seems to take 10 minutes. I realise I haven’t fed myself yet, do so with baby spoon.
8:00: Toast time, baby happily munches on three pieces at the same time.
8:05: With 15 minutes until I have to leave the house, I scramble around getting everything ready for baby’s daycare bag.
8:10: Baby drops half-chewed toast fingers one by one over the side of the highchair.
8:12: Pick up toast off the floor. Thwack! Cop an (accidental) maraca to the head. Deep breaths, repeat the mantra: encouraging musical ability will aid cognitive development. Encouraging musical ability will aid cognitive development.
8:19: I still can’t shake the feeling I’m forgetting something but then again, it could be the head injury. Review daycare list: Formula: check, sleeping bag: check, spare clothes: check, teddy: check, dummies: check. It’s probably work related, I move my laptop on top of my handbag so I can’t possibly leave it behind.
8:20: Baby starts grizzling, having had enough of the highchair and throwing toast, she lifts her arms to be picked up. Thinking I have three hands, I attempt to wipe her face and hands in the same manoeuvre. Baby instead wipes face on black blouse.
8:25: Whip off black blouse and throw on whatever is on top of the washing pile. It’s white. I know, dancing with the devil.
Outfit changes: Baby 2, Mummy 2.
8:35: Pick up baby and feel dampness on her back, then the smell hits me. I toy with the idea of pretending at day care the pooey nappy must have happened in the car.
8:40: Change nappy and outfit again: Baby 3, Mummy 2.
8:50: Holding onto baby, work bag, laptop and daycare bag I finally leave the house.
The Bebi range includes Infant water (sterilized and suitable for the addition of infant formula)
8:55: At traffic lights, think about the email I saw last night from friends about what is the best sippy cup to buy – the consensus is to instead teach baby to drink from a cup. I, having no idea have bought one every time I have been in the supermarket recently, which equates to roughly six of them.
8:56: Cup drinking anxiety begins.
8:58: Dammit, I realise it’s the sippy cup I forgot and by the looks of it the other bottle for her second feed. It’s too late to turn around. I’ll have to ask the carer to wash the bottle in between feeds and give her water… from a cup?!
9:10: Arrive at daycare. Fumble with the straps of the new forward facing car seat. Text husband to ask how to get baby out of the car, he helpfully replies with “press the red button”. Thanks for that, I didn’t get this far in life by not learning how to undo a seat buckle.
9:12: Explain bottle and sippy cup situation to carers. Avoid eye contact to escape (non-existent) judgmental looks.
9:23 Arrive at work. Several colleagues go out of their way to tell me they like my outfit. Feeling like a yeti under four layers of clothing I’m not even confident are clean, I’m gobsmacked. That is, until one points out I have a stain on my white top. I counter with: “well, it’s only one stain.” I also hold back from saying what I’m really thinking: at least it’s not poo (because to be honest I’m not entirely sure).
A year ago I couldn’t imagine I’d be the kind of person willing to leave the house with unidentified stains – let alone poo- on my clothing, but for all the smelly nappies and toy-related head injuries, I wouldn’t change it for anything.
Bebi® have devised a new safe and secure way to feed infants on the go with the world’s first infant suitable beverage range that incorporates a ready to use infant teat. The range includes Infant water (which is sterilized and suitable for the addition of infant formula- voila ‘milk’! ) and two organic fruit drinks suitable for infants from six months. The range is available in the Baby section nationally from Woolworths supermarkets.
Bebi are giving away 30 sample packs for Mamamia readers to trial. To win one, tell us how Bebi would make a difference in your life. Bebi will be selecting the winners from the first 100 comments. Please also feel free to ask any questions, Bebi will be checking in regularly to answer those for you.
You have to be a Mamamia Member to win (you can sign up here if you haven’t already). The winners will be contacted after the competition closes at 5pm on Wednesday the 13th June 2012.
This competition is now closed. Winners will be notified by email.
Follow Bebi drinks on Facebook here for product updates, news and to stay abreast of upcoming promotions. You can also find their website here.
This post is sponsored by Bebi. Comments on this post are just for this post. If you want to talk about the IDEA of sponsored posts or the choice of advertisers please click here. We will be reading all those comments too for feedback.
So tell us – how would Bebi make a difference in your life?
Comments
139 Comments so far
I’m a mother, worker & a wife….
So your Bebi products would save my life!
Just 1,2,3 – convenience plus!
Bub is fed without a fuss!
With two under 3 and a bub on the way,
This pack would truly put sunshine in my day!!
Bebi, you’re a genius! And a legend too!!
You’re helping us Mummys, so in turn, we’ll support you!!!!!
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Hi Dallas, thanks for your great entry! But remember everyone you have to be a MM member! The competition is now closed but thank-you for your support of the Bebi products.
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Breasfeeding vs. Bottle.
Blah. Blah. Blah.
I hope the mummys that judge each other aren’t the same people responsible for teaching their children manners, acceptance and tolerance of others.
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OMG! People stop using this great idea as a place to whinge about the battle over bottle/breast! This is NOT what its about….. I bought one of these bottles at woolworths a little while ago and have popped it in the car with a stick of formula because I have been there done that…. Been there done *What* you ask…. I have forgotten formula (yes ooohhh arrrr I do bottle feed my children) I have not packed enough water, I’ve run out of nappies, not packed enough clothes, been out longer than expected, you name it, done it. So now I have a little bag in my car with extra clothes, nappies, formula and now this great bottle that I am sure will get me out of a sticky situation (sooner rather that later I’m guessing in my case
Great idea bebi!
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After Kims comments on the WHO guidelines, seems to me after checking the formula tins in the supermarket that no formula manufacturer says you should prepare formula at 70 degrees. In fact they all say cool the boiled water, then make up the formula, probably to protect the vitamins and ingredients. Are the formula suppliers in breach of the WHO code Kim talks about or is it outdated? Seems to me the Australian food regulations must have this covered. Whats your take on this Kim?
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Jena I checked my formula tins also and there was nothing on there about preparing the formula at 70 degrees? I think if this was an issue then Australian guidelines would have this enforced, so I am not sure Kim’s frustration is valid? I really think everyone needs to take a chill pill and take these products for what they are, and move on. Enough.
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What Australian guidelines? Enforce what exactly? I think you’ll find that the multi-billion dollar infant food manufacturers don’t care much about ‘guidelines’ – their market is worth FAR too much money in their pockets to bother adhering to WHO suggestions – WHO gives those guidelines to the parents to help them optimise the health of their infants… the formula companies? They couldn’t give a fig about anything but their profits.
I’m not saying any of this to annoy or upset parents – believe me, I’m on your side. I just get so tired of parents having valuable information withheld from them by companies spreading lies to seek profits, or irresponsible media looking for advertising dollars.
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Allow me to summarise for Kim:
Trust no one, they are all out to get you!!
On a bit of a PS here:
I have 3 kids, 2 I started & gave up breatfeeding. One I am still breastfeeding 5months +.
I did not give up breastfeeding because of formula company advertising. To suggest so is to suggest I am a moron, and that all other bottle feeding Mum’s are equally as idiotic.
Thanks for your unyeilding support of mothering there, I feel truely uplifted.
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By highlighting WHO’s recommendations and the undoubtable unethical behaviour of formula companies (regardless of if you choose to use it) is not implying anyone is a moron. Some parents might appreciate this information, that formula tins have never mentioned the WHO guidelines. Don’t you wonder why you are boiling water that is perfectly fine for you to drink out of the tap? Formula is made in a factory not in a sterile environment, the boiled water steriles the formula (providing it is 70 degrees or higher) NOT the water. Again, thanks Kim for the info.
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I’ve gone away and thought about this more and just wanted to add….
Why does WHO even recommend this? If it was just about the safety of water (aimed at developing countries’ water sources) then cooled boiled water wouldn’t be a problem. Why are they recommending adding the boiling water to the formula? They think that it is the formula that needs sterilising? This isn’t to make you feel bad for using formula, it is to make using it safer. Why aren’t formula companies providing these guidelines on their tins? I don’t know, I suspect because they don’t want anyone thinking that they aren’t sterile. There is no doubt that the nastiness that goes on from both camps causes people to feel yuck about their choices, so I can understand the reaction to being handed this set of recommendations. Like any bit of new info, have a read, see how it sits with you and decide what to do with it. We all don’t have time to sit around reading WHO guidelines, and for some reason formula manufactures decide not to mention it on their product, so here it has been provided. That’s all, just a bit of extra info, hoping it has helped some.
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Hi Ali,
That’s quite a leap you’ve made there. I wasn’t inferring that anyone was less than intelligent – just that formula manufacturers are known for being unethical.
I’d suggest you read this:
http://www.who.int/foodsafety/publications/micro/pif_guidelines.pdf
From page 19:
“Currently, the instructions on many PIF products lead to PIF being reconstituted with water that is around 50 °C. But, according to the FAO/WHO risk assessment, reconstitution with 50 °C water generally results in the greatest increase in risk, unless the reconstituted formula is consumed immediately. Under no circumstances is risk reduced when PIF is reconstituted with 50 °C water. Manufacturer’s instructions should be reviewed in the light of the findings of the risk assessment.”
Secondly, I’d also kindly suggest you look up the concept of psychological projection. You might find it interesting.
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Please, please, please – try and understand the position of breastfeeding advocates here. No one is judging mothers – all mothers just do the best they can with the information they have at the time. All mothers want to do nothing other than the absolute right thing by their baby.
What breastfeeding advocates do is try and PROTECT those mothers from insidious and unnecessary undermining of breastfeeding.
Most women want to breastfeed. We have a breastfeeding initiation rate of about 95%. That rate declines steadily within the first few weeks, and most mothers report that they weaned before they were ready.
Why?
Because of marketing like THIS. This is undermining breastfeeding, cloaked in some kind of friendly clothing. The fact that this thread has turned into a ‘breast v. bottle’ kind of thing is an obvious statement as to why.
The first thing associated with the image of a baby bottle is formula.
Bebi, can you tell me if you are associated or affiliated with the infant formula manufacturer pictured in the photograph? I wouldn’t be surprised if you were – they have a reputation as being one of the most unethical baby food manufacturers in the world.
Parents please understand that no one is judging you. If you feel comfortable with your choices, you have no reason to feel angry that someone is trying to pull up a profitable business on their ethics.
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Furthermore:
Bebi – according to the World Health Organization, powdered infant formula (PIF) should ONLY be added to water that has been boiled and cooled to a temperature NO COOLER THAN 70 degrees Celcuis.
Contrary to what most parents are led to believe, powdered infant formula (PIF) is not sterile, and water over 70 degrees Celsius MUST be mixed with the powder and cooled rapidly before EVERY feed, in order to kill potentially harmful bacteria in the powder.
http://www.who.int/foodsafety/publications/micro/pif_guidelines.pdf
1. “Taking care to avoid scalds, pour the appropriate amount of boiled water that has been allowed to cool to no less than 70 °C, into a cleaned and sterilized feeding cup or bottle. To achieve this temperature, the water should be left for no more than 30 minutes after boiling.
2. To the water, add the exact amount of formula as instructed on the label…” (pg 17)
“According to the FAO/WHO risk assessment, risk is dramatically reduced when PIF is reconstituted with water that is no less than 70 °C, as this temperature will kill any E. sakazakii in the powder. …
When PIF is prepared with water cooler than 70 °C, it does not reach a high enough temperature to completely inactivate E. sakazakii present in the powder. This is a concern for two reasons: a) a small number of cells may cause illness, therefore it is important that cells present in the PIF are destroyed; and b) the potential for surviving cells to multiply in the reconstituted formula. This risk is increased when the reconstituted formula is held for extended periods above refrigeration temperature. “ (pg 19)
Regardless of whether or not the water in Bebi’s bottles are safe for infants – adding formula to them is not.
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Thanks for posting that information Kim. It is shocking that this company is trying to make out that it is water that needs to be sterile when it is in fact the powdered milk. Mothers have a right to know so that they can prepare their children’s food source safely. I am constantly surprised that mothers using a breastmilk substitute are not given this information. Unfair.
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When preparing infant formula always follow your infant formula suppliers preparation instructions available on the packaging that your formula comes in.
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Thanks bebi. I haven’t read all the infant formula tins, but I’m aware that they also don’t highlight the importance of adding the powder to water OVER 70 degrees C. Perhaps someone could check a tin and let me know.
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Following this with interest. Went to the supermarket and not one formula tin says prepare the formula from water at 70 degrees. They all say boil the water then let it cool. Doesn’t really hot water destroy the vitamins and nutrients of the formula?
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nothing on my sons formula tin about preparing formula at 70 degrees or anything of this nature kim?
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In that case, I find it quite concerning that parents are being misinformed by formula manufacturers. Really concerning! The WHO guidelines on formula preparation are exactly that – guidelines – they’re not law (sadly).
I’ll copy and paste the para from my above comment:
http://www.who.int/foodsafety/publications/micro/pif_guidelines.pdf
1. “Taking care to avoid scalds, pour the appropriate amount of boiled water that has been allowed to cool to no less than 70 °C, into a cleaned and sterilized feeding cup or bottle. To achieve this temperature, the water should be left for no more than 30 minutes after boiling.
2. To the water, add the exact amount of formula as instructed on the label…” (pg 17)
Infant formula powder IS NOT STERILE. I find this really quite concerning, given the amount of babies hospitalised with gastro-enteritis every year.
And yes, sufficiently hot water would not only kill any potentially harmful bacteria in the powder, but it also kills the ‘good’ bacteria that they add to the powder in order to try and make it sound healthier. I know what I’d rather.
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Kim – Please see the comment by Jena and also myself above.
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No we are not associated or affiliated with any infant formula manufacturer.
We are firm believers that when possible, breast is best. In the image, we are just trying to show that we are able to provide a convenient alternative for some parents out there. Ultimately the consumer has the right to choose.
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Thanks bebi, it’s really refreshing to read your response to criticism. There are many companies out there that ignore or block or delete the tough questions. I’m glad you are interested in discussing this with your consumers.
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Just read all these comments & I’m just so sad & hurt. Where is the support for women amongst women? I’ve become a Mumma in the last few months & it’s no wonder I’m giving mothers groups & public outings a very wide berth. After a caseeren & bottle feeding my little girl from six weeks i beginning to feel like I’m doing a terrible job from some of the know all mums comments on this web site. Maybe if it wasn’t against the “rules” to advertise formula & bottles I would have had a bit more of a clue a few weeks ago standing daunted & crying in a woolies isle not knowing what to buy for my very hungery baby. When your sleep deprived & have a baby with reflux & no breast milk it doesn’t help when researching what to do your meet with the words breast is best at every turn, no sh*t Sherlock!!
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Been there, done that twice Holly. Luckily I knew to top up with formula second time round so my little girl didn’t starve like her big brother while I struggled unsuccessfully to build up my very poor milk supply for the first six weeks of his life. I know breast is best but get really angry with the militant breast feeding brigade who seem quite certain everyone can breast feed no matter what – sigh! I too knew nothing about which formula to choose so just went with the one I’d seen the midwives at the hospital use…..
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People are not attacking bottle feeders, they are attacking for-profit companies like Bebi and mamamia that do NOT have your best interests at heart. Please, please prepare your infant formula correctly, which means you have to boil the water – the powder is not sterile.
People are ‘militant’ because they see how women are given terrible advice which impairs the breastfeeding relationship and then they can purchase items on the market which are not safe – such as feeding your baby juice in a bottle or preparing formula with water under 70 degrees!
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So it’s OK to provide information about breast feeding to assist mothers but it’s not OK to provide information about formulas and bottles so we can make an educated choice when bottle feeding is necessary? In my hour of need, it would have been brilliant to be able to access information comparing the different products on offer rather than just going by what was on the formula tins. But shhhh….if we don’t talk about it then mothers won’t bottle feed……
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I feel for you – next time go to a pharmacy for assistance. They often have baby nurses there or knowledgeable staff to give you some guidance.
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Each time I have a baby (number 3 due shortly) I have needed to top up with some formula, so your product sounds like an absolute lifesaver. I know at some stage trying to get out the door with 3 kids 5 and under I will forget someones milk/ drink etc so thumbs up Bebi!
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Thanks daniellebel, this is exactly what we are trying to achieve – being able to help busy mums like yourself when/ if needed.
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I have an 8 month old son on formula and i know there have been many times that i have been stuck somewhere longer than i wanted to be and find i havent got enough bottles with me! A hungry baby screaming isnt fun for anyone! So knowing i can just duck into the shops and grab a Bebi is a lifesaver for me! Its a great product thats faster and easier than preparing a bottle myself and keeps my son happy, and that keeps me happy to!
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These bottles will save my life over the weekend as we are taking our 4 month old glamping (glamorous camping). Not having to worry about boiled water would be a massive time saver and a weight off my shoulders!
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Thanks for the feedback Krystle – have fun glamping!
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But she DOES have to worry about boiling the water – it is not just the water that is the issue, it is the powder!
People are not attacking women for bottle feeding, they are trying to inform them of the correct way to prepare artificial milk. Companies like Bebi are a for-profit organisation – but then so is mamamia – so neither have your best interests at heart.
This is disgraceful.
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A blow- by- blow account of mum’s wacky, busy day! So hilarious! I can sooooo relate to it. Great ad Nicky! I’ve been breastfeeding my bub but this has really convinced me to go for formula. People get so het up about this breast is best nonsense. Thanks for putting things into perspective with your great writing Nicky.
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The thought of buying water or juice in a bottle for 2.95 each from the supermarket has convinced you to stop breastfeeding? Or the off chance you might win 30 of these? Either way your comment shows why people have made complaints to the MAIF.
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It’s a quick and easy fix to an important issue – feeding your child. forgetting to pack a bottle before your outing can make for a upsettting outing for all involved – just another thing to bump up mothers guilt. Also great for families travelling in remote areas of australia or areas with limited facilities for easy sterilasation of bottles eg bush camping
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In this day and age anything that is quick and easy on the go is a plus!
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What a great idea and a great competition! It’s a shame about the negative comments. Yes I am a bottle feeder as I couldn’t breastfeed either of my two for long. But I have beaten myself up over it enough. BEBI would be handy when I take my daughter and baby boy overseas next month!
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How great is this. I don’t need to win any. I’m going to buy some and keep it in the car.
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This is a fantastic idea! These would be so handy for taking on long car trips and for ‘on-the-go’ days! This is one of those ideas that I wish I had thought of!!
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I kinda think this product is a solution looking for a problem. A lot of formulas are available in premixed cartons, which are what I would use when travelling. Seems safer and more convenient than using this water. And I wouldn’t generally give juice to babies under 1- it just seems unnecessary when milk and water will do
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For me it’s a solution to my actual problem!
I’ve had so many caught-short situations when I’m out and don’t have a bottle handy or it’s too hot to carry one around or….well, maybe I’m just not as organised as some other mums!
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I’ve got a pretty wicked system if I do say so myself and so I don’t see myself using this.
But I’m cackling at the idea that breast feeding mothers need all the support and help they can get but bottle feeding mothers can rot in hell. I’m a comp feeder with low supply. If I need more help with attachment, supply issues, how to store EBM the world is my oyster when it comes to support and information.
Until I read this thread I never knew water for formula was supposed to be heated. No maternal health nurse ever told me that, despite knowing I was comp feeding. They just look the other way.
I can kind of see why advertising for formula aimed at under 6 month old babies might be against some standard or another, but bottles? I have two friends who exclusively fed EBM and had to trial bottles. Where was the plethora of information on how to go about the bottles then? After having their arms in suds and sterilisers for the first month I told them to chuck the bottles in the dishwasher. Nobody in the formal health support network told them what the hell they were supposed to do to find the right bottle.
It’s this attitude that has me happily brandishing my boobs in public but slinking away to the car to give him his top up, lest some judgemental bottle nazi see me feeding my child formula.
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Please reconsider your terminology and think about where the word Nazi comes from. From my point of view, it’s not about being judgemental. Nobody is saying that formula is a bad thing – it’s nourished many a happy baby, and you should’ve been given info by an infant nurse. Just please don’t call people who are pro-breastfeeding ‘Nazi’s’.
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Perhaps fascist is a more appropriate term.
I’m pro breastfeeding. Love it.
I’m referring to those who believe its the only appropriate way to feed a baby and want to suppress all those who disagree with them and be dogmatic and dictate to others.
The nazis are just the most well known fascists. Point taken, will use the correct terminology in future.
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Thanks Dee. I’m totally in favour of supporting all mothers – no matter how they feed. We all need as much support as we can get, because mothering (and parenting in general) is hard work.
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I agree with you. I’d love to give my baby a bottle occasionally. I just can’t work the damn process out.
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Loved your comment!
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What a fantastic idea! There is nothing worse than being in the situation where your little one needs a bottle or drink of water and you realise, whilst drinking a newly made cuppa, that you haven’t sterilized and now you have a kettle full of boiling water.
Luckily it rarely happens but it is nice to know there is a solution
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Agree! I expressed every feed for the first 6 months and am still doing it a couple of times a day while supplementing. TEDIOUS! I’m now learning the art of boiling, cooling etc and there’s nothing more frustrating than boiling the kettle to have sterilised water in 30 mins or so and just as I’m about to prepare a bottle for the next feed, I hear the kettle being re-boiled. Then I have to hold the bottle of boiling water under the cold tap to cool it! These bebi bottles would be such a handy alternative for those times. Thanks for providing us with a choice to use a product like this if it suits our individual needs!
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Have to travel to Europe in the next two months…they would be so helpful on the plane and in Europe. Even when I get back for daycare in a hurry!
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Exactly what we thought! Have a great trip Mir.
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I love Bebi. Their drinks have been a lifesaver. We regularly travel out of town with our baby, and I was forever finding the baby bag full of soggy patches where sippy cups had leaked. One of the places we travel to has slightly suspect water supply, so knowing that I’m giving my baby something sterlie makes a big difference (and stops me from being the cranky lady who yells “who used the water out of this container! I spent 20 minutes boiling it for the BABY!” all the time
)). I was initially concerned about giving my baby the juice bottles, but it looked (and tasted) really diluted. We’ve never had much success with having her drink plain water, so I figure diluted juice is a much better alternative than her getting dehydrated. For the record, I did breastfeed for as long as I could, but now that my baby is on formula, I applaud any initiative that makes things more convenient (and when we’re on the dodgy water supply, safer!). Bonus – my wee girl loves chatting away to the little character on the front when she takes a break from drinking.
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Our family are weekend campers. with a bub this will be great
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Having filled an entire cupboard with every type of bottle, sippy cup and hundreds of other useless, plastic feeding accessories with my first child, I can definitely see the benefit of this ‘on the go range’ and will be looking into it for baby number two. It would definitely make a difference in my life – if only to avoid the ‘cup drinking anxiety’ and give me more cupboard space!
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the only perfect, ready to go, fully prepared, sterile food for babies is breastmilk. the container is even considered aesthetically pleasing to approximately half the adult population.
anything else is a marketing con job.
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*standing ovation* Thankyou!
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Anonymous,
That is a very true comment – breast milk is awesome. But tell me what do you suggest for those of us who have been unable to breastfeed for medical reasons?
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Re: Anonymous’s comment.
And that is the kind of sanctimonious comment that gives breastfeeding advocates a bad name.
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‘anything else is a marketing con job’
Are you serious?!
If it weren’t for formula my babies would have starved to death
Breastfeeding IS NOT POSSIBLE FOR EVERY MOTHER AND BABY! When will you people get that?!
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For those two per cent, there are thousands of wonderful mothers around Australia donating their expressed breastmilk – which can be flash-pasteurized at home if desired. I have sent frozen EBM interstate to a mother in an isolated area. It’s possible for almost all babies to have breastmilk.
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bravo to you
I expressed all feeds for my first baby for 6 months, it was a hideous experience. The whole thing. I regret doing it to be perfectly honest. It hindered my bonding experience with my baby. Each feed when I would try and attach her, we would both end up screaming in pain and frustration and then I would have to pass up the post-feed-cuddles to sit on the flipping expressing machine. If I could go back in time, I would not do it the same way. I would go straight to bottles and spend loads of time cuddling her.
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What about mums like me who simply don’t want to breastfeed??? And there is no way I would ever give some strange womans milk to my bub!! Formula all the way
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oh my gosh! We are going on a family trip to Bali in September and I have been worrying about what i am going to do with feeding my (now) 5mth old son. Taking the steriliser and all the bottles was a choice i din’t think I had! brilliant idea Bebi!! will now take bebi bottles with me, bag space on the way home can be filled with the new clothes purchases!
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What a great idea. I wish this was around when my daughter (now 4) was a baby. I wasn’t able to breast feed and was forever sterilising/ boiling etc etc and it would of been great to have a convenient product like bebi to grab for feeds on the run.
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Thanks to everyone for your positive comments and delight in our product. We love that we are able to make a difference to so many of you.
Please note, we are not manufacturers of infant formula. The current Bebi range includes two infant suitable organic fruit drinks and an infant suitable water. We understand that while breast-feeding is always recommended, it isn’t always possible. Our mission at Bebi is to help parents who need an alternative feeding option for various reasons. Please visit our FAQ’s on our website for further information: http://www.bebidrinks.com.au/f-a-q/
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That’s just it…fruit drinks (organic or not) are NOT suitable for infants, period. Neither is plain old water actually (for infants under 6mo).
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not to mention that any modern Child Health recommendations tell you to NOT give anything in a bottle other than milk or perhaps water. Juice, if you must insist on giving it to an infant (which is really totally unnecassary and harmful) is even WORSE in a bottle as the bottle encourages sucking and the sugary liquid sits longer in the childs mouth (encouraging cavities) – that is why since the 1970/80′s, all health recommendations have been to NEVER put juice or similar (diluted or not) into bottles. Only sippies if you absolutely insist on giving it. I actually am truly shocked and horrified that some company is now promoting JUICE in BOTTLES. And Mamamia is endorsing it. Seriously misinformed.
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With all the awful things going on in the world regarding children, this horrifies you?
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The MAIF agreement does not just cover the sale and advertising of formula, but also bottles and teats especially when advertised under 6 months old.
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Indeed it does Emma. How is Bebe getting away with breaching the WHO and MAIF guidelines? Wrong!
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An explanation doesn’t make this promotion of infant feeding paraphernalia right. While it’s true that some Mum’s find it difficult to breastfeed, advertising of bottles for young babies is still breaching the Codes.
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This post says “over 6 months” all over it, and the water is sterile.
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I think its a great idea, to provide water in pre-packaged bottles. However, it sounds very unsafe- baby and infant formula is not sterile. The water is meant to be heated to at least 70 degrees before the powder is added. Mixing powder with water below this temperature can lead to gastric illnesses and food poisoning.
http://www.who.int/foodsafety/publications/micro/PIF_Bottle_en.pdf
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I’ll admit, my 2 were predominantly bottle fed, and I was never aware of this.
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This is such a load of rubbish, I predominantly bottle fed two kids and I did not ever mix the formula at over 70 degrees celcius. They never had food poisoning or gastric illness. Were we & the hoard of other mothers I know who did exactly the same thing just bloody lucky?
Let’s remember the WHO provides broad advice to people all over the world and this does not necessariloy apply verbatim to people who live in Western countries with higher standards of living, access to our advanced facilities, clean water supply and our own very strict food prep/delivery laws.
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Im currently recovering from IVF surgery – I had 8 eggs retrieved this morning and hoping for positive fertilization results tomorrow morning.
This is our 4th IVF cycle and hubby and I need all the help & hand -me -downs we can get to prepare ourselves for the biggest blessing in life – a child.
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As my baby has just turned 6 months old and has just moved to formula feeds, I am constantly boiling water, cooling water; etc etc – which is not easy to do a) with one hand whilst holding a baby and b) quickly. Infant water would be perfect in this instance. Also, I have a bottle wherever I go and would love to try the new Bebi bottles (I currently use the Medela). I can also bring it to my mum’s group where we’re always looking for the easiest way to do the best by our bubs!
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World Health Organisation (just one of a few) recommend that formula must be added to water over 70 degrees (which is usually within 20 minutes of the water boiling) and then allowed to cool to drinking temperature to kill any nasty stuff in the formula. It’s great that the water is sterilized but the formula still needs to be…
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oh my i so can relate to this, i think this speaks to all working mothers. I have a 7 month old and 3 yr old and only this week the 7 month old started daycare. So i went from getting 1 out of the house to getting 2 and me!!!! wow, not much to say about that……
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It’s not infant formula Sez …. Maybe look into the product before you judge!!!!
They are brilliant for parents …. I’m guessing your not a parent
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Read again “5(c) Manufacturers and importers of infant formulas should not distribute to pregnant women, or parents of infants and young children, any gifts of articles or utensils which may promote the use of breast milk substitutes or bottle-feeding.”
Besides this promotion being gifts of utensils which may promote bottle feeding, The water product is marketed as being perfect to add a sachet or premeasured formula to is it not?
And for the record I am a parent, and also pregnant with another.
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Its so important that we have this agreement in place.
Perhaps MM could do a story about how they don’t have infant formula advertising restrictions in countries such as the philippines and Africa and the effects of this. Big companies such as Nestlé give out free formula samples and can advertise infant formula which has led to a dramatic increase in formula feeding. They can push it as being better or on par with breastmilk which simply isnt true.
In australia we are fortunate enough to have access to clean water and can sterilize bottles if we need to formula feed. These often third world countries don’t always have this access or the education on how to sterilize, leading to severe cases of gastro which so easily could’ve been prevented if they were instead encouraged to breastfeed.
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We are super busy parents with a 3.5 and a 1.5 year old, both working and doing th echildcare drop, being able to ensure that my fussy eater son had a nutritious snack on the go would make our life so much easier!!
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I understand that the MAIF Agreement is voluntary, but it would have been good to look at before publishing this, particularly this clause:
“5(a) Manufacturers and importers of infant formulas should not advertise or in any other way promote infant formulas to the general public. (WHO Code Article 5.1)
5(b) Manufacturers and importers of infant formulas should not provide samples of infant formulas to the general public, pregnant women, parents or members of their families. (WHO Code Article 5.2)
5(c) Manufacturers and importers of infant formulas should not distribute to pregnant women, or parents of infants and young children, any gifts of articles or utensils which may promote the use of breast milk substitutes or bottle-feeding. (WHO Code Article 5.4)
5(d) Marketing personnel, in their business capacity, should not seek direct or indirect contact with pregnant women or with parents of infants and young children. This does not prevent appropriately qualified personnel from responding to complaints or unsolicited requests for information. For these requests, parents should be referred to a health care professional whenever health advice is required. (WHO Code Article 5.5)”
http://www.health.gov.au/internet/main/publishing.nsf/Content/health-pubhlth-publicat-document-brfeed-maif_agreement.htm
I believe its unethical to be giving away baby bottles.
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Seriously???
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Yes, its true there is a code of conduct for marketing of infant formula products. To try to increase and protect already abysmally low breastfeeding rates in Australia.
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I agree… Seeing this made me feel a little uneasy and I wondered if it was allowed.
I remember seeing a promotion for formula in a chemist last year. Can’t recall exactly what was involved but I wish I had said something at the time.
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I’m not doubting the code, I was just surprised that someone has taken the opportunity to jump on here and said that this competition is unethical.
I suppose that I shouldn’t be surprised.
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I suppose that I shouldn’t be surprised.
Under the circumstances you shouldn’t be surprised that it’s been pointed out to you that it’s unethical…namely because it is as it breaches the Government guidlines as in sez‘s comment
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SEz – This is NOT a formula product so please don’t go all lactivist on us.
Mothers need choices and convenient options.
THANK YOU WHOEVER THOUGHT OF THIS.
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Actually, the website mentions formula numerous times and promotes that their water is safe to use with formula.
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But it is!!! I would have loved something like this to be available when I had babies. The whole clean bottle boiled water teat etc is impossible sometimes like when you’re traveling or caught short.
Please let’s not demonized formula. We know breastfeeding is ideal but it’s not always possible.
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I don’t think most people’s problem is with the product itself Mia, it’s with the competition and the sponsored post.
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This is not about demonizing formula Mia – it’s about the WHO Code and MAIF Agreement which is designed to raise the rates of breastfeeding. Our rates in Australia have dropped absymally, and it’s not because most women don’t want to breastfeed. It’s appears to be more about the lack of information and support, and the normalisation of bottle-feeding. Everyone has a choice, but when that choice in part is reinforced due to advertising and promotion, it’s plain unethical.
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So you don’t agree with the MAIF Code, Mia?
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Actually, I DONT agree with the maif! I have read all parts as well as relevant WHO sections, am a member of ABA (I joined before bub born) and am on the forum. The aba forum, I must say, disgusts me. But whatever, it’s not my business. Nor is the choice a mum makes to bottlefeed anyone elses business. Seriously, if you women want a baby hanging off you til they’re 18, hurrah for you. I choose to bottlefeed because I believe, and yes I have made an INFORMED decision (breastfeeders favourite guilt phrase!!!) that I believe bottles are better. Now go away!!!!!
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I’m with you Mia! We need more influential people promoting formula. The breastfeeding lobby is PC gone mad. I admire Mia, and if she says a product is good, I’ll take her word for it. Thanks for giving me the confidence to give up breastfeeding, MM.
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Please tell me that was sarcasm – right??
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I often express my breastmilk into a bottle so my husband can feed my baby when we’re on the go (to give me a break sometimes). Why have you assumed that bottles are only used for formula? Also, if you have a problem with it, perhaps move onto another article? May I recommend MM’s article on hate reading…seems like this might be more up your alley??
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Im sorry, i don’t understand how you would express breast milk into a single use container thats already filled? Tip out the $2.95 worth of sterilised water and pour in EBM?
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It’s totally unethical, and breaches the WHO guidelines. It’s illegal to advertise infant formula and feeding paraphenalia, although the formula companies can still get away with advertising toddler milk as the guidelines haven’t as yet closed that loophole. These are for young babies though – how is this happening??
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Hey Milliemya, Bebi has responded to the concerns. Have a look at the comment above
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I did read that Lucy, but it’s still against the guidelines. I have informed the Advisory Panel on the Marketing in Australia of Infant Formula (APMAIF) (this includes baby bottles).
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What a great idea! The amount of times I’m rushed to get out of the house or want to go on a short trip but not carry a thermos of boiled water, bottles and formula. Now I’ll
Just need bebo and formular sachets. Saves the hassle also in a few months when I go overseas, I can take a whole lot if them for traveing. I don’t have to worry about my child getting sick from the boiled water overseas!
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Firstly… juice (sorry, fruit drink – even worse) for infants from 6 months? EEK!! Babies do not need juice!! Juice is the number one cause of tooth decay in kids, they really should only drink water or milk.
Gotta say I’m curious how baby bottles/formula can be advertised like this when the advertisement of formula is banned? I notice the formula tin is coyly half-turned in the pic, but still…
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The cute bebe bottles are easily spotted when both baby & mum are in desperate need of finding a lost bottle- also I think my baby will bring the bottle to me when I ask…’go and fnd your bebe bottle’.
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To have the Bebi bottles WITHOUT THE BOILING FACTOR!! Wow, just the capitalised letters is enough to dramatically make a difference!
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With 2 kids under 2 anything that reduces my to do list is a godsend – don’t have to boil & cool water? Perfect! A product designed for on the go? yes pls! And anything organic reduces the Mummy-guilt. I’m assuming these are BPA free? Ok, me go sleep now….
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Yes Rabbitsal, these products are definitely BPA FREE! Our product (including the bottle) contains no BPA (Bisphenol-A), Phthalates, Nitrosamines or Siloxanes. The closure and teat/nipple are made from FDA approved food grade material.
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Has the water been boiled to over 70 degrees as reccomended for forumal use? I understand that your bottling process is sterile, but it the water also boiled first?
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The water is pasteurized under pressure at 92-93 degrees centigrade for approximately two minutes prior to bottling.
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Is the promotion and giving away of baby bottles not a breach of the MAIF agreement and WHO code? Might be worth checking out, Mamania
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Hi Emma,
With respect, we are talking about baby bottles not alcohol or tobacco! Please don’t put your stuff onto the rest of us who are delighted to use bottles – especially free ones!
lol
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Doesn’t mean there aren’t still codes to follow, just like with the advertising of alcohol and tobacco.
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Just to clarify – my problem isn’t with the product per se. It’s with the competition which clearly breaches some existing codes and is also unethical.
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I’m about to become a mum and am starting to slightly nervous about the working/childcare (assuming I can find some!)/lifestyle/trying-not-to-go-crazy challenges in front of me! This product sounds per-fect to help me navigate what I’m sure is a rewarding path ahead
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I have 3 kiddies under 4…2 of whom still use bottles/sippy cups (including a newborn). No mothers want to stay at home just because we have kids so any help like this wonderful idea to assist in some days out is most welcome. Nickys article has summed up at least of 3 of my days per week. Yesterday I had one of those days…but also add a split lip (at daycare for master almost 2) and reaction to bubs immunisations (for the newborn). Some fantastic Bebi help would be much appreciated.
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My 8 month old is currently refusing to drink formula out of anything – I have tried bottles, and different sippy cups but to no avail … getting desperate as I have to go back to work in 3 weeks and there is no way I am expressing at work. Help me Bebi!!!
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This is such a brilliant idea ! When I think of all the times I forgot sterilised water or dropped clean teats and struggled to get oganised on the go, this would have been the answer to all those problems ! I would love to give this as a gift to my sister in law who is having a baby very soon. Just to save her the headaches that I suffered. Im so excited to try these for my next bubba too !
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LOVE it! What a fabulous idea. BEBI is a must for our busy household of three energetic and active girls aged 5, 3 and 4-months. It seems we are constantly on the go with school drop-off and pick-ups, dancing and swimming, and helping out in my daughters prep classroom a few times a week. And we are about to get busier witan I return to full-time work in approx 2-months. I’m already stressing over how on earth I am going to get out the door on time. But with BEBI, it’s one less hassle / stress.
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My baby girl wouldn’t drink water or any juice from her own bottle! I was doing my shopping in woolworths and there I see it! Bottle with juice with the teat! WOW! I bought and gave it a go. Well… What can I say, my little girl is Bebi addict. She loves the bottles and yummy juices and guess what? Water tastes fantastic form those bottles too, shhh… That’s what my baby told me
My bebilicious Baby Girl Mia. Thank you Bebi!
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Great to hear Kasia, thank-you for sharing. Yes, it’s amazing we have had a few mums say the same thing…the water (also known as ‘the blue one’!) is perfect on its own for hydration- kids often choosing it themselves!
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I have 4 children, the youngest is just 3 months! What was the question again??
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Bebi has been awesome for my little guy, however, it would be amazing to win this pack for my friend who is having her first bubba in 4 weeks! I’ve raved to her enough about Bebi, now its time for her to experience it first hand. thanks!
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What a fantastic idea for all mums on the go, if they are stocked widely we’ll all be able to get our babies a nutritional drink on the go!
I love the fact the juices are prediluted with sterile water, perfect for developing teeth and gums where traditional juice is far too much for them, and the child doesnt gain from the excess empty calories and sweetness setting them up for a potential lifelong sweet tooth!
Would love to be able to give this convenience a go and therefore recommend to family and friends!
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I’ve just found out I’m pregnant. I need all the help I can get!
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