Have you ever had one of those days when all you want is a good old fashioned hug from another human? Well, if you’re short on people to embrace, this news will be welcome to you.
A growing number of websites are offering a sort of cross between “OK Cupid” and “Tinder” for those of us wanting to seek out a fellow cuddler in our local area. It’s simple: you meet up, you cuddle. The end.
It's pretty much a tick a box situation with preferences related to gender, ethnicity, distance and marital status all accounted for in the profile information. The aim is to find your 'perfect match' for cuddle-only activities.
If that all sounds a bit formal, reddit forum group r/cuddlebuddies serves the same purpose, just without the need to set up a profile. While it may seem a little strange to some of us, 4, 300 current contributors on the forum would disagree.
Yes, it might seem like a lot of effort to go to to score an embrace with a random (and we're sure there are some creepy people lurking on there - as with any "hook up"-type website), but there's a reason people are so into hugging.
Hugging releases the hormone oxytocin which makes us feel happy and warm and fuzzy inside. (Post continues after gallery.)
"Oxytocin is a neuropeptide, which basically promotes feelings of devotion, trust and bonding," DePauw University psychologist Matt Hertenstein told NPR.
"It really lays the biological foundation and structure for connecting to other people." (Post continues after gallery.)
Is a cuddle buddy something that you'd sign up for?