One in six young people believe “women should know their place”.
One in four young men believe that controlling and violent behaviours are signs of male strength.
One in three young people don’t think that exerting control over someone else is a form of violence.
These are just some of the distressing findings that came from a survey of 3000 people, including 2000 youths aged 12-24 about violence.
The figures have been released this week as part of a powerful new campaign released by a group called Our Watch.
The campaign – You Can’t Undo Violence – “encourages young people to reject violence and develop healthy, respectful and equal relationships” and is part of a national campaign called The Line, which aims to teach young people about where to draw a line.
Watch the ad below. (Post continues after video)
“Research commissioned by Our Watch found that 1 in 4 young people aged 12 to 24 hold attitudes that put them at risk of perpetrating, excusing or tolerating violence against women,” said Mr Linossier.
Top Comments
I think it's a great ad campaign. We all know what happens to the victims of DV. If more people understood the consequences of what they do, maybe they'll think twice about hitting their partners/families/strangers.
A good new take. Something's got to work! Hopefully this will help. It can't hurt!
I don't think there's much wrong with this ad - except that it shouldn't be the ONLY ad. Both sides of the story need to be told. In terms of this one, I think the message is similar to the 'if you drink and drive, you're a bloody idiot' - the perpetrator needs to be shown powerfully how shameful and socially unacceptable this behavior is, and if this ad brings the message home to young men (and I am a mother of two teenage boys) then I think it's worthwhile. An ad showing the impact on abused women and girls, an empowering ad for young women on their ability to 'walk away' and where they should draw the line, and some good examples of both kids and adults resolving conflict in a positive and constructive way, would complete the picture and expand understanding.