Across the world, women are massively unemployed in science, technology and engineering fields. And less and less, girls are enrolling in these subjects at school. University science courses are dominated by blokes.
But is this really the answer? This bizarre video has been released in the US and it’s going viral fast.
The campaign is supposed to show women and girls that ‘science does not just mean old men is white coats’.
Does this trivialise the contribution of women to science of it is just a bit of harmless fun that might encourage more women to give science a second chance?