Yes, it’s Monday. And sometimes Monday is a bitch. But before we all get too carried away by our First World Problems, take a look at this extraordinarily powerful video.
It’s tipped the whole First World Problem meme on its head by getting Haitian adults and kids to read out First World Problems in a bit to remind us all that there are millions of people living in countries where the things we bitch about are, frankly, absurd when food and water are a luxury.
Take a look:
It’s called the First World Problems Anthem and its made for a charity called Water is Life.
It’s tough sometimes. Being the citizen of a developed nation AND ALL.
Which is exactly why this video is so utterly clever.
The Huffington Post reports:
The video’s concept — taking what has become a popular meme theme and using it to expose the irony of the #FirstWorldProblems Twitter hashtag — is interesting and potentially unique.
This is the first time an advertiser has attempted to eliminate, rather than promote a trending hashtag, according to a press release from DDB NY.
“DDB NY and a film crew travelled to Haiti to film a variety of locals reading aloud a series of #FirstWorldProblem tweets and providing brief commentary on the Twitter users’ “struggles.” Each resulting response video is now being tweeted to the original #FirstWorldProblems author with a simple call to action: Donate to help solve real problems.”
Matt Eastwood, Chief Creative Officer of DDB NY, told Fast Company that his company is happy to support an organization like Water is Life.
“It’s something that we are passionate about. I love doing work that can make the world a better place–it’s a nice change from selling burgers,” he said. “I’m hoping that [people who discover the campaign] will go to waterislife.com and get involved in some way, or at the very least donate at their website.
What first world problem do you need to rethink?