What started out as a porn recruiter’s challenge, turned into something glorious.

Danny Frost was the porn recruiter who started the “Hold a Coke With Your Boobs” challenge. For those of you who have been fortunate enough to miss it, Frost’s campaign asked women to hold a can of coke with their boobs. Preferably, with no hands. Naturally, those with bigger boobs had a, err, greater grip on the can.

Danny Frost. The charming man behind the coke can challenge. Image via Instagram.

Delightful, isn’t it?

Well, one thing led to another and the challenge became a fake breast cancer awareness campaign.

Women from all over the world were sharing their photos and thought that they were promoting breast cancer. We’re still not even sure why people thought holding a can of coke with your boobs promoted breast cancer, but we’re sure they all did it with excellent intentions.

Here are some of the photos from the challenge. FYI – you are not alone. Not everybody’s boobs can do this. (Post continues after gallery.)

Hold a Coke With Your Boobs Challenge

That was until breast cancer survivor, Aimee Fletcher, stuck it to the challenge, with this photo.

After attending a funeral of a friend who battled breast cancer, Aimee saw the Coke Can challenge online. She said that she was tired of the games that glamorise breast cancer – that don’t make it real.

Aimee, who was also recently diagnosed with bone metastasis, told BuzzFeed News that “breast cancer is not fun and sexy. The treatment is gruelling. It’s not glamorous and why people decide to take photos of the part of the body that breast cancer destroys is beyond me.”

The 32-year-old runs her own blog, The C-Word, which documents her journey with cancer. She writes about cancer as a reality. A reality that can make you bitter, depressed and so lonely. Not something pretty or easy to battle, or simply solved by photographing coke cans between one’s boobs.

Breast cancer survivor, Aimee Fletcher.

Other breast cancer survivors have also hit back at the campaign and people who participated in it, calling it “disrespectful and annoying” and to “stop being part of the problem”. What started as way for a pervert to check out women’s boobs, has now become an incredible platform to share the reality of breast cancer.

Check out what survivors of breast cancer have posted about this trend. (Post continues after gallery.)

Breast Cancer Survivors - This is the reality.

If you want to raise awareness, feel your boobs and get a mammogram.

"It's kinda difficult to hold a bottle between your breasts when you've lost them to breast cancer."

A couple days after my bilateral mastectomy. THIS is real breast cancer awareness.

Kudos to you, Aimee and the other survivors, for highlighting breast cancer as it is. You’re all stars.

Did you like Aimee’s photo? What did you think of the Coke Can challenge? Have you had an experience with breast cancer – how does this make you feel?