The new thing celebrities are doing to make themselves look good in photos.

Okay, selfie-takers and photo-posers, listen up.

There’s a new move in town. It’s called squinching. And it’s just as ridiculous as it sounds.

Before squinching, there was the smize. Something about smiling with your eyes. Tyra Banks is the queen of smize.

But smize is old news.

May we introduce you to squinching – a cross between a squint and pinching your lower eyelid.

Renowned photographer Peter Hurley has created a whole video about it. In it, he describes how to squinch, why to squinch, what to squinch, when to squinch, and that squinching “is not ethnicity based”. Good to know.

It’s not the easiest thing to do.

The first instruction Hurley gives is to “narrow the distance between your lower eyelid and your pupil.”

If you’re anything like me, you might have ended up with this:

But, no. WRONG. You are not allowed to use your hands, dummy. According to Hurley, you want to lift your lower eyelids most of the way, and your top eyelids a little bit.

Sounds easy. Looks suspicious.

Read more: How to get the nails of a hand model (minus the manicure).

As well as looking suspicious, you may come off as crazy, confused, angry, and disgusted. Occasionally all at once. But just keep practising, encourages Hurley. Practise in front of a mirror. Practise to your iPhone. Practice while you’re on the train, so that everyone around thinks you might need to sneeze and/or fart.

This is what it is supposed to look like, and what happened when the Mamamia staff attempted a squinch.

Happy squinching, friends. Make Tyra proud.