If you believe in what you’re promoting is it too much to ask that you take responsibility for it?
This week, we called out a company called ‘Ja feel’ for degrading women.
It’s fair to say we didn’t mince words. We called the clothing, tshirts for dickheads. Because, well, Exhibit A:
Anyway, you remember. They’re social media is filled with jokes about rape, “hoes” and tshirts that tell you to “disregard females”. It’s your standard women-hating fare.
A few things happened. Some were expected – and some were more surprising.
In the unsurprising category was the comments that flooded the site laughing about how we were “butt-hurt” because Ja Feel “fucked” us. “Butt-hurt” was the phrase used most. It is obviously some term of art when young dude-bros in this cohort want to say that they have dominated you or beaten you. They say “butt-hurt”, probably as a reference to anal rape. So when we say that their brand encourages violence against women, they make a rape reference. Genius move.
Others, again unsurprisingly, pointed out that it’s just a tshirt and we should be focusing on “actual sexism”. And there were the usual calls that we were “feminazis”, though how calling out a sexist company is anything like invading Poland is confusing.
Perhaps most surprising was the partner of a parent who asked that we remove a picture of her son from the story. That same picture appears on Ja feel’s very public social media site advertising the brand.
Top Comments
Great article. I can't believe that man's parent wrote to ask for the photo to be taken down. What is wrong with people? It is a good thing for him to learn that actions have consequences. And seriously, his mother has to come to his rescue??
These sorts of comments have been coming thick and fast on this site of late. Don't know why a whole lot of guys seem to enjoy coming onto a site to hate read. They really must have too much time on their hands.
They need to come and tell us to get back in our box. I mean, really, a woman having an opinion on degrading slogans written about them. Come on, girls! Us women need to know our place and we need to be told that place by men.
You're right.
Men: I'm sorry.
That's better.
Ha ha! Good one!