Heads up: some of these images are not safe for work.
Brands and companies aren’t allowed to show vaginas in their advertisements — you know, media standards and all — but gosh, Calvin Klein has had a really good crack at it.
The US fashion house has a long history of campaigns that aim to push the envelope and get people talking. From Mark Wahlberg’s early ’90s crotch grabs to the 2010 Lara Stone billboard that was banned in Australia for being “suggestive” of violence and rape, Calvin Klein is no stranger to controversy.
And the spring 2016 campaign, starring Kendall Jenner, Aussie export Abbey Lee Kershaw, and a whole host of ‘wink-wink, nudge-nudge’ props and poses is no different.
Take, for instance, the image of Jenner posing with a juicy, juicy grapefruit half and declaring she “eats” in her #Calvins.
Top Comments
"So it’s OK to take photos up a girls skirt for underwear modelling? Seriously not a good look CK. If no one sees a problem with this then I suggest you get a reality check with a psychologist.
Yet somehow it is ok for Victorias Secret to constantly show underwear clad women prancing around, but a tiny glimpse of someones panties is somehow offensive?
You have totally missed the point. Perhaps intentionally, but I'll give you the benefit of the doubt.
It's not merely the glimpse of the panties that is offensive but the way the photo is posed. The photo CK have used is intentionally set up to look like an upskirt shot, a kind of photo that is almost always taken without the girl or woman's permission or even knowledge. It is creepy as hell to make any sort of allusion to that practice in advertising. That model is not "flashing", as the caption suggests.
Victoria's Secret models choose to prance around in their underwear and they do so knowing that people will be watching them. I don't understand what you think one has to do with the other, apart from the fact that they both involve women's underwear.
It's not like we haven't seen underwear in a photo before, it's the voyeuristic nature of this shot that's taking it a bit far. Unlike VS models who are intentionally showing off their underwear, this shot does look a little like the pervert shots that circulate on the net of women who are unaware they are being photographed "upskirt".