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xl lorraine elliott not qui 460x458 380x378 Not quite Nigella Lawson. But almost

This is a sponsored post from Dilmah

 

 

 

 

We all wish we could be a bit more like Nigella Lawson right? The woman is amazing, she can bake a mouth-watering berry tart with one hand, while roasting any animal you can think of to delicious perfection with the other. On top of that, she’s got a girl-crush-worthy voice and somehow manages to make sifting flour erotic.

Well, food blogger Lorraine Elliott (AKA Not Quite Nigella) is a little more like her than the rest of us. And for the next few weeks she will be sharing some mouth-watering morsels of information guaranteed to transform the entire Mamamia readership into culinary superstars. Or at the very least, she’ll give us some alternatives to microwave popcorn for dinner.

Lorraine writes:

There are currently thousands of food blogs in the world. Mine is just one of the many that pepper the internet proffering recipes and reviews for hungry readers. Yet there I was, wearing gold coloured thongs and inappropriately casual dress. I was at the airport, carrying my luggage and looking at the airline ticket with my name on it. I wondered silently to myself, “How on earth did I land this gig?”

I looked at my fellow travelers. Two were from the two biggest newspapers in Sydney and probably purchased travel insurance by yearly policy. Vogue Magazine is joining us for the second leg. And me? Well I feel like the troubled teen sitting at the table with the adults.

“So… where does everyone work?” G from the Sydney Morning Herald asks.

“I’m a travel writer at the Daily Telegraph,” M says.

“I’m here as a last minute replacement for when the writer couldn’t make it,” A from a magazine says.

G explains that he is actually an investigative journalist and they’ve given him this assignment as a reward.

“What about you?” they ask.

114375429 Not quite Nigella Lawson. But almost

“I have a food blog,” I say in between bites of delicate smoked salmon morsels mumbling my words and hiding them in the chewing of my food.

They all look at me curiously. I’m sure some of them are thinking “Whaaaaat? A blog? Why on earth are you here?” which of course is the reaction I am used to getting. They are too polite to say it out loud of course.

Yes I’m a food blogger. What does this entail, Dear Reader? Well, I photograph and write about the food in restaurants. At home I cook, style, photograph and write about the food that I make. I also think of stories to write, things to cook, places to eat and people to interview. One day I may bake a St Honore pastry: a choux pastry filled with a delicious rose scented cream where each choux is dipped in a sweet rose icing and then decorated with swirls of whipped cream and topped with a gold disc.

Not everything is a success however. One day I could be shaking my head at the “hot milk sponge” disaster where a yawning crater sat where a sponge should have risen. The texture was more like a biscuit than a cake and we hacked at this strange mutant of a cake with solid 10 cm high sides and a thin biscuit bottom. It was by all accounts an absolute disaster and ended in the embarrassing dumping of the “body” in the bin late at night.

But never in my right mind did I ever believe that food blogging would be how I would make a living. It started off as a way to relieve boredom in a corporate world where I thought that I would exist for another 30 years although the idea of it filled me with dread. I needed a creative outlet, one that would help balance a life of numbers and found solace through blogging, through writing to the world outside.

Dilmah Not quite Nigella Lawson. But almostThe first post was the hardest, I think it took days to come up with something to write about. After all, who was I? I wasn’t anyone particularly interesting or was I living a celibate lifestyle. I wasn’t a trained chef, merely a home cook that had come to cooking later in life. Who really cared what I thought about anything?

But somehow, with patience, persistence and a dash of madness, almost five years later, it did become possible to turn around a black and white life to one that glowed in technicolour.

To find out how to win a luxury trip to Sri Lanka visit Dilmah’s Real High Tea Challenge

Not Quite Nigella

Lorraine Elliott is the founder and editor of the food and travel blog Not Quite Nigella. She started the blog in September 2007 and blogs full time.

Is food blogging the 21st century equivalent of passing recipes down through the generations? Are you a foodie? Do you take glorious photos of your culinary creations?

This post is sponsored by Dilmah. Comments on this post are just for this post. If you want to talk about the IDEA of sponsored posts or the choice of advertisers please click here. We will be reading all those comments too for feedback.

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Comment Guidelines : Imagine you’re at a dinner party. Different opinions are welcome but keep it respectful or the host will show you the door. We have zero tolerance for any abuse of our writers, our editorial team or other commenters. So if you’re rude, mean-spirited, snarky, aggressive, defamatory or bitchy, your comment will be deleted (so will any replies to the original comment – so don’t bother arguing with rude people, instead just hit the ‘alert moderator’ button).
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102 Comments so far

  1. Corrie

    I’d have to say that NQN is my favourite blog to follow. It is always informative, motivational and seasoned with humour. The recipes are easy to follow, the pictures are fantastic and the restaurant and travel reviews make me want to go! Keep ‘em coming Lorraine!!!c

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    • Lorraine @ Not Quite Nigella

      Aww gosh Corrie, thank you so much for your sweet and kind words! Readers like you are what really make blogging such a pleasure :D Thank you!!

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  2. Patricia

    I found NQN when looking for recipe for Portuguese egg tart. I decided to follow NQN’s recipe and I have to say that the next time I need to bake something I always look up the recipes at NQN first before turning to other recipes (including my mom’s)!! NQN’s recipe is easy to follow, easy to understand, and I really really enjoy reading the blog. Nowadays, I start reading the blog from the beginning… Keep on the great and fabulous work, Lorraine.. your blog is one that I always waiting for every day!!

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    • Lorraine @ Not Quite Nigella

      Hi Patricia! I’m so glad that you like that recipe, it’s one of my favourites too :) And thank you for your kind words regarding the recipes and reading the blog. I’m so delighted! :D

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  3. Tiffany

    Reading your blog to me is a daily ritual, much like checking the weather on my iphone or reading the newspaper and I can’t sleep if I haven’t had my daily fix. I’m constantly awed by how much material you can put out yet keeping the quality of the writing and I love the side bar with all the drop down menus. Thanks for doing all you do Lorraine.

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    • Lorraine @ Not Quite Nigella

      Hi Tiffany! I’m so heartened to hear that :) I really wanted it to be a daily blog so that I could write to each of you every single day. Thank you so much for reading my daily ramblings Tiffany! :D

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      • Z

        You have a wonderful way with the nom. I love ladylunchalot for different reasons. I wish I could link but I’m on my phone.

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        • Lorraine @ Not Quite Nigella

          Thanks Z! I’ll check out her blog now :)

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  4. Fiona

    I love Lorraine’s blog and read every single post. I would love, love, love to review food and beautiful places for a living – but I can’t cook, can’t take photos, and don’t write as beautifully either. So I’m more than happy to indulge my fantasies by reading Not Quite Nigella :) One can dream, yes?

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    • Lorraine @ Not Quite Nigella

      Hi Fiona! Thank you so much for reading, I’m so chuffed :D You know what’s funny is that my family still sees me as the person who would send them blurry photos from overseas! :P And yes nothing wrong with dreaming at all! :)

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  5. Curious

    In the 2nd last paragraph – Celibate lifestyle? Or maybe celebrity lifestyle?

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    • Lorraine @ Not Quite Nigella

      Hi Curious-Hehe I originally had celebutante but perhaps spellcheck did its thing. Now a celibate lifestyle blog might have legs! ;)

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  6. Eha

    Have been counting on my fingers and toes: OMG, I have made a nuisance of myself on Lorraine’s column since about November 2010!! Not knowing anything about food blogging, I entered a competition through some Comps page and found the post! [Won the prize offered too, if I remember correctly :) ! ] Well, I do not think I have missed one single blog, even those about cakes I don’t personally eat!! And learning about other food blogs, mostly from Lorraine’s site, I now have a wonderful almost daily circle of 35-40 around the world I follow. After I have read Lorraine’s, of course!!

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    • Lorraine @ Not Quite Nigella

      Eha, you never bother at all! I love reading your comments and I’m so glad that you’ve discovered other blogs! :D

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    • megadrama

      Hi Eha,

      I love NQN too and it has given me a taste for reading blogs, but I haven’t found any others that are half as good. Which other of the 35-40 from around the world that you follow would you recommend?

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      • Eha

        Dear Megadrama: obviously I love all the ones I follow – time is of essence in this household :) ! And Lorraine writes SO well and has such a varied content, indeed she is hard to ‘beat’! But to get a global experience, why not travel to Mexico and read ‘Flavors of the Sun’; enjoy Israel in ‘Food Bridge’; love Nami and her Japanese inspired cooking in ‘Just one Cookbook’; enjoy the elegance of ‘Dinners & Dreams’; be with a lovely family in ‘Family Spice’; do things Indian with the very popular ‘Sunshine & Smile’; learn fascinating info from ‘Silk Road Gourmet’ and admire tthe wonderful photos of ‘Spicie Foodie’! You may know them all already, but I think, without liking nor loving anyone else less, this makes a fairly rounded list :) !

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        • megadrama

          Hi Eha,
          Thanks for the heads up, some of those sound brilliant. Will check them out. Some to the spicy ones sound very tempting.

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      • Lorraine @ Not Quite Nigella

        Hi Megadrama! Thank you for your very kind words :) There are some blogs on my blogroll too and I really enjoy visiting those :) And great list below from Eha too :) Happy blog reading!

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  7. Maureen @ Orgasmic Chef

    When I first found Lorraine’s blog I commented every day and felt like I was a stalker. I love her blog. I’ve learned heaps from her and my blog is better for it.

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    • Lorraine @ Not Quite Nigella

      Maureen, you are one of the most generous bloggers out there! I feel like we already know each other so well! :D

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  8. Kelly

    I was a bit late to discover NQN but when I did, I couldn’t believe how long I’d been missing out! I have read every single one of NQN’s posts since May 2011 .There’s always a post I haven’t read though but that’s one thing I love about NQN, they’re so much fun to read, even though I’ve never met her (fingers crossed someday!) she writes so engagingly it feels like she’s a friend I’ve known for years I even find myself re-reading my favourite posts, like the one about Mado Cafe, potato lefse, bacon jam, better-than-sex brownies, just too many to name, and her photos are foodgasm

    Thank you Lorraine for inspiring so many foodies out there including myself, keep doing what you do!

    msbrulee.com

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    • Lorraine @ Not Quite Nigella

      Hi Kelly! Oh I’m so flattered that you’ve read them all and that you enjoy the posts! I actually feel that I’m writing them to friends so I love the whole writing and sharing process. Thank you for being such a loyal reader, I’m really so delighted! :D

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  9. milkteaxx

    hi nqn, im a long time follower of your blog and u are simply amazing! its so brave fo you to take on blogging full time!
    you have inspired me to start my own food blog too!

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    • Lorraine @ Not Quite Nigella

      Hi milkteaxx! Thank you so much! I really enjoy your blog and great work! :)

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  10. Sam

    You may find it a little rude, but there is a hilarious blog that pokes fun at food blog fails.
    Those who proudly upload their food pictures to facebook/twitter…but probably shouldn’t.

    http://cooksuck.com/

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  11. Pingback: Red Lantern On Riley, East Sydney @ Not Quite Nigella

  12. LT

    Lorraine, I love love love your blog. It quite literally makes me smile each morning when I see if waiting in my inbox when I get to work. Keep doing what you’re doing, cause you’re all kinds of fabulous!!!

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    • Lorraine @ Not Quite Nigella

      I’m so chuffed to read that LT! :D Really, talk about putting a smile on a face-thank YOU! :D

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  13. Victoria of Flavors of the Sun

    NQN is one of my favorite blogs–full of charm, self-deprecation, wit, creativity, and with lovely photos. It never disappoints. Lorraine has earned her special place in the food world through hard work and dedication to her craft. It is no wonder she is so popular.

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    • Lorraine @ Not Quite Nigella

      Hi Victoria! Thank you so much for your kind words and loyal readership! I appreciate it so much! :) x

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    • phoodietweets

      TOTALLY agree!

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  14. Anonymous

    MM team, the gallery won’t work. Can’t click through.
    Is it just me?

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    • Natalia

      Thanks Anonymous, our tech fairies have been working on it! :)

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  15. Ecidnac

    Welcome Lorraine, I love NQN! I love your creativity (particularly your Halloween and cupcake posts) and your reviews have caused me to divert to suburbs when visiting Sydney due to your recommendations/comments alone. And my daughters still rave about the rainbow cake I cooked for my daughter’s 6th birthday. Thanks for your lovely blog! :-)

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    • Lorraine @ Not Quite Nigella

      Hi Ecidnac! Thank you :D They’re two of my favourite kinds of posts. If only there was Halloween on more than once a year! ;) I’m so glad that they loved the rainbow cake too. You’re very welcome! :D

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  16. Larissa

    Hi Lorraine, great to see you on Mamamia! As a former news journo occasionally treated to travel junkets, I would have welcomed a prominent blogger like yourself among the group. Now that I have my own blog, I appreciate the amount of work (ideas, writing, cooking, recipes and don’t get me started on photography and styling) that goes into each post. It’s a lot more work and much more of a complete publishing process than writing a simple review or travel piece. Your success has been hard earned and you deserve it. Enjoy the perks!

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    • Lorraine @ Not Quite Nigella

      Hi Larissa! Thank you and thank you for understanding :) There’s nothing quite like blogging is there? It’s so rewarding but it is hard work too which makes it even more rewarding in the end :) Thank you!

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  17. Phoodietweets

    Not Quite Nigella…. One of the original and best food blogs on the scene!

    In answer to the question above….am I a foodie??

    No! I’m THE Phoodie :)
    http://www.phoodie.wordpress.com

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    • Lorraine @ Not Quite Nigella

      Hey Phoodie! Thanks so much :)

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  18. Catherine

    Oh wow weird coincidence- that picture of the cupcake is the one I based my tattoo on :D

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    • Mary Whittaker

      You’ve got a cupcake tattoo? Why didn’t I think of that.

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  19. Melissa

    I’ve got to say it. My favourite blogger just posted on one of my favourite websites. This. is. amazing.

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    • Lorraine @ Not Quite Nigella

      Aww thank you so much Melissa! You are so sweet :D xxx

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  20. Mimi

    oooh a gf of mine was just gushing about her! looking forward to this feature for sure! :)

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    • Lorraine @ Not Quite Nigella

      Thank you so much Mimi! :D

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  21. Amanda @ Adventures All Around

    How fab to see Lorraine sharing her magic on Mamamia. Not Quite Nigella is my favourite blog, and an inspiration when it comes to food and travel.

    Mind you, I find it a bit easier to follow her travel suggestions than whip up a recipe, but it sure is fun reading about her delicious creations, even if I can’t make them!

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    • Lorraine @ Not Quite Nigella

      Hi Amanda! Hehe that’s cool, I’m just glad that you enjoy it :) And I feel the same way when I see what chefs come up with ;)

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  22. Anonymous

    Not all of us want to be anything like Nigella Lawson. Her food hygiene is appalling and she gives the impression that she can take it or leave it when it comes to food. She has no passion and holds no interest for me.

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    • Rufus

      What’s wrong with her food hygiene?

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    • Anonymous

      Agree anonymous. She never washing anything she takes out of a packet (lettuce leaves, strawberries etc) literally, tears open something potentially covered in god knows and drowns it in cream, butter, oil whatever. Always refers to how “lazy” she is in the kitchen, and what’s with the satin nightgowns and her raiding the fridge after each episode? Anyway people seem to like her, catchy blog name too.

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      • snipplygal

        anonymous I am Hysterically laughing, I agree !! my brother is a huge fan of hers but I just dont get the satin nightgown and sneeking to the kitchen for a feed as the show ends…drives me crazy.
        But I LOVE Not Quite Nigella….we always agree, (often find myself nodding head whilst reading) !!

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        • Lorraine @ Not Quite Nigella

          Aww poor Nigella, she really divides people doesn’t she? People have such strong opinions on her :)

          Thanks so much snipplygal!! :D x

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      • Anonymous

        You are so right. Have you noticed she never tops and tails her beans, but then the finished product has been?????

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        • The Constant Reader

          Just so you know, you can buy pre-trimmed beans in UK supermarkets.

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  23. Cream Cheese

    Nigella Lawson was how I fell in love with baking. I’m going to check out your blog Lorraine. Cheaper than cookbooks!

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  24. Ella

    When I grow up I want to be a food blogger. Oh wait. I’m 42.

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    • Lorraine @ Not Quite Nigella

      Ella, it’s never too late I promise! :) Everyone has a very valid voice in the blog world!

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  25. Guest

    So inspiring. I want your life Lorraine. And I want to eat that cupcake.

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    • Lorraine @ Not Quite Nigella

      Thank you so much! And I’m getting a bit of a cupcake craving too ;)

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  26. Kasey's Mum

    Has anyone here been to Sri Lanka? We’re going for a wedding in October … any tips?

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    • lgcollard

      I went… back in 2004. We absolutely LOVED it. Great food, people, scenery… everything! Kandy and Galle must dos! And the train trip from Columbus to Kandy is fab.

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    • Kat

      Sri Lanka is absolutely beautiful. I highly recommend it. As the previous commenter said – train from Colombo to Kandy is a great experience. Towns around the south are great too, and have lovely beaches, like Galle and Bentota. Sigiriya Rock is a good option to. And make sure you go look at lots of elephants! They’re everywhere in some of the national parks. Damn it, just writing this makes me want to go back.

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  27. Chi Chi

    Love this. Food blogging is my dream. Meanwhile I’ll have to be content with instgraming all my meals!
    lol

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  28. Action Jackson

    The world is so different now to when I was at school. Imagine your school career counselor telling you that “food blogger” was a possible job! How cool is that? Love it.

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    • Lorraine @ Not Quite Nigella

      Hehe you’re right. I never would have thought it myself either :)

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  29. Snoopy

    I love reading food blogs and recipe magazines (Donna Hay in particular) … it’s my porn. I can’t cook but love to look at images of food. Good on you, Lorraine!

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    • Crybaby

      Food blogs are my porn too.

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    • Lorraine @ Not Quite Nigella

      Thanks so much Snoopy! Donna Hay is a favourite of mine too :)

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  30. Denisegidget

    I’ve been a fan of your blog for ages Lorraine – to the point where if we’re going out somewhere my boyfriend will search your website for restaurants knowing that I’ll want to try your recommendations!!!

    Great to see you here on my other favourite blog!!

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    • Lorraine @ Not Quite Nigella

      Hi Denisegidget! Oh that’s wonderful! I’m so glad that you find the blog useful for eating out (another favourite past time here ;) ). :D

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  31. Rosie

    Lorraine you are AMAZING!! I have so so much admiration for you and what you are achieving, not to meantion your blog is just fabulous. I am only quite a new follower & blogger myself so it is wonderful to be able to see and read of everything you do! I love waking up to new posts and am always drooling at the wonderful food you discover, I too am obsessed with anything to do with food!! I look forward to reading many more NQN posts!! Rosie x

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    • Lorraine @ Not Quite Nigella

      Rosie, thank you! You are too kind :) I’m so glad that you enjoy the blog. I so love sharing things with everyone and when I try something new or fantastic, I cannot wait to put it up on the blog! Happy dinner :)

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      • Rosie @ rosebudpress.net

        And we are all so glad that you do share everything about your food-loving life with us! It is wonderful and so interesting! Above is my blog address (a combination of many things but also a little bit of food reviewing from here in Adelaide!), I will be sure to let you know when I attempt to make your delicious sprinkle cake- it is so pretty I can’t wait to make it! Thanks Lorraine :)

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  32. caramel80

    I love love love love food blogs or as I sometimes call them food porn…. yum!

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    • Mary Whittaker

      Ha ha ha – Food porn! How about “cake porn” – http://www.theansweriscake.com/ – I look but I don’t cook.

      I love your blog Lorraine. I think I like you more than the “real” Nigella. She’s too OTT for my tastes. I don’t buy Twinnings tea anymore because her ad bugs me (I laughed when I saw the Dilmah link on your post – clever}.

      And I think all those serious journalists are quite jealous of you – especially given the huge job cuts at Fairfax that have just been announced. Maybe you can throw them some writing work.

      I’m really really looking forward to your Mamamia posts – and until then it’s popcorn for dinner again… (well not quite – but close)

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      • Lorraine @ Not Quite Nigella

        Caramel80-I love food porn too! :)

        Thank you so much Mary! :D Oh yes what a day for journalists-it sounds like tough times ahead :( .

        Hehe well sometimes we have omelettes for dinner-on those days where I just don’t have time to cook! ;) So it’s kind of like popcorn for dinner!

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  33. Stefanie

    Hi Lorraine, nice to see you on mamamia!

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    • Lorraine @ Not Quite Nigella

      Hi there Stefanie! :)

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  34. bakingmyselfhappy

    Forgot to add, I use food blogs as a source of inspiration for recipes far more than I use recipe websites (eg Taste, Best Recipes etc). My favourite thing about food blogs is that you are reading the author’s personal experience with the recipe – what did/didn’t work, what they would change, how they ‘plated’ it etc.

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  35. bakingmyselfhappy

    I LOVE your blog, Lorraine ! Fabulous recipes and great photos, and i have really enjoyed reading all of your travel stories. Can’t wait until your book comes out, you deserve every success!

    Also, I really love the ‘Restaurants by Cuisine’ part of your blog, we found a great Indonesian restaurant after reading your review of it :)

    I started my own food blog (although I do not have the writing/photography skills to ever take it further) after being inspired by all of the other awesome food/lifestyle blogs out there (http://bakingmyselfhappy.blogspot.com.au/)

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    • Lorraine @ Not Quite Nigella

      Thank you so much Bakingmyselfhappy! :D What a sweet thing to say. Those chocolate truffles look delicious and I’d love one right now. I’m so glad that you enjoy the blog and other blogs too. I have to admit to a heavy addiction to blogs ;)

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  36. Lorraine @ Not Quite Nigella

    Hi everyone!

    I’m so honoured to be on Mamamia, which I’ve been following for sooo long. I thought I should clarify some things about how to make money blogging because I didn’t realise that that was going to be the post title and since it is, I can imagine people would like more clarification :)

    Making money through blogging is a slow process but it requires a couple of things:

    1) The support of your family and friends (both emotional and financial)

    2) Patience (something I don’t have a lot of…)

    I sat there for the first year not being paid a cent which was difficult (with our first mortgage, I thought I might be crazy! ;) ). It’s almost 5 years later and as you may know, the media world is in a changing state and gradually people have come around to the idea of blogs. You can make money on your blog (advertising and sponsorship) or you can make money off the blog. These are things like the book deal, TVCs (I did a little ad for Cornetto a couple of years ago), speaking engagements and filming work. They don’t necessarily happen on the blog but they come about because of the blog and these are really the best ways to make money as the advertising and sponsorship route are a bit slow going.

    I hope that helps clarify things a bit and of course, if you have any other questions then please let me know!

    Lorraine
    xxx

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    • Jenny @ Ichigo Shortcake

      I definitely agree on the needing support from family and friends, I really want to make my blog work but no support from my family means I really can’t keep it up for much longer. :( Wish I knew how to make them agree with what I’m trying to do! You are such an inspiration Lorraine, you are the reason I started the blog and you are the reason I want to continue it. I hope blogging full time won’t just be a dream. :)

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  37. kirstys

    One of my favourite food blogs… it’s on my daily “I’m awake, let me hit my favourite sites before my feet hit the floor” list. *lol*

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    • Lorraine @ Not Quite Nigella

      Thank you so much kirstys!! :)

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    • Bushki

      Me too, every morning I get the newsletter. Then it’s a little look and I find what I want to cook for dinner. Thanks Lorraine. Xx

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      • Lorraine @ Not Quite Nigella

        Thank you so much for reading Bushki! xxx

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  38. Kristy Komadina

    I love Lorraine’s blog and I’m a daily reader.

    I’m a bit engrossed in the blog world at the moment and am trying to figure out how I will make money doing it myself. I’m in a bit of a different position though because I’m one of those horrid mummy bloggers (that blogs primarily about food). I’ve just started to pick up a few paid writing gigs here and there and it is possible to make good money doing it.

    Just one good sponsored post per week on top of paid ads on the site is a pretty decent pay. The big guns are doing 3 or 4 of these $1000 posts per week. Not bad money really.

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    • Lorraine @ Not Quite Nigella

      Hi Kristy-Thank you so much! :D That’s great that you’re getting paid gigs writing too-a big congratulations!

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  39. whatahooha

    I am so bad at cooking, I could make money from people tuning in to see what disaster I am attempting to pass off as “dinner” every day of the week.
    My new year’s resolution was to “like cooking more”, given I have to cook for 5 or 7 most nights of the week.
    I have failed. It is still just another chore. We have to have a stash of 2 minute noodles to feed the kids when things go pears-up at dinner time.

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  40. M

    Very few food bloggers do this full-time. I know Helen of Grab Your Fork does a full-time day job, then spends about 30hr a week outside that working on her blog. This tends to be the case across a lot of food bloggers. Billy Law of A Table For Two (former Masterchef contestant) is one of the lucky ones to do food blogging full-time, but he fills the rest of his days doing other projects.

    Food blogging alone is definitely not financially sustainable for many people if you have kids or a mortgage.

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  41. hms

    Do you write about the disasters in your blog as well? I often learn more from when it goes wrong then when it goes right.

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    • Lorraine @ Not Quite Nigella

      Hi hms-Hehe yes I do and I agree, it’s great to learn from disasters too! :)

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  42. The Tip Master

    But HOW did you make money as a blogger?

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    • hms

      Good question. I’ve often wondered this myself. There are so many bloggers, how do they make any money, let alone enough money to have a life?

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    • Anonymous

      Theres ad’s on the blog and sponsored posts.
      i guess once your readership is big enough, you start selling space.

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    • MissT

      I clicked on this hoping that’s what it would be about! I know they make it from advertising and sponsored posts, but how do you go from no advertising to getting $1,000* a sponsored post?

      *as reported on The Project last week.

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      • Anonymous

        A butt-load of hits and a general theme thats appealing to advertisers, plus a fair bit of networking and a lot of consistency (advertisers won’t be lining up if you regularly go a week or two without posting).

        Not many bloggers get anything close to that for a sponsored post. Even popular bloggers are often just sent a small goodie bag of products to try and review, no payment included.

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      • M

        This is a really great read into the business of blogging. Keep in mind, this is on the scale of US audiences, so any monetary amounts and audience reach would have to be adapted proportionally for the Aussie market – http://www.wwd.com/media-news/digital/a-closer-look-at-the-business-of-blogging-5942163?full=true

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      • Lorraine @ Not Quite Nigella

        Hi Miss T- you can sign up with an agency or you may find that people contact you to do sponsored posts. I haven’t really done sponsored posts but I am aware that many people do. From what I understand, the amount that you get for a sponsored post can depends on readership numbers. Also as anonymous said below, consistent posts are good because it keeps readers coming back.

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    • Anonymous

      I’d assume it’s primarily from advertising. I know Lorraine also has a book coming out soon.

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      • Lorraine @ Not Quite Nigella

        Hi anonymous-I’ve gone into a bit more detail in my comment. I hope that helps :)

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