How many times have we heard the same promises? You will lose so-many-kilograms in this-many-months; you will have a summer-ready-body (whatever that is) by December 1; you will shed the ‘stubborn fat’ in the places where fat is meant to be – the hips, the love handles, the stomach that has grown a baby, the thighs that keep you standing, the upper arms that can carry a workload but don’t look like sticks in an Instagram photograph.
Now, a company that is promising to deliver all these things in a “scientific” way using “healthy ingredients” has been granted a $300,000 investment for one-third equity on entrepreneurial show Shark Tank.
But, surely we’ve learnt by now: things that seem ‘so easy’ very rarely are.
Dual sportswoman Ellyse Perry shares her day on a plate. Post continues below.
With Be Fit Food, women can achieve “rapid” weight loss – losing between two and 12 kilograms in just two weeks.
You can save time, ordering meals that are filled with “clean, whole foods” that ordinarily are “very time consuming to prepare”.
Be Fit Food has made it easy for you to “get it right”, at a cost of $199 per week if you want to choose your own meals and $186.50 per week if you’re happy for the chefs to choose them for you, under the ‘Be Rapid Weight Loss Plan‘.
It’s trending, too. Since their television debut Be Fit Food has been inundated with orders – according to the company’s Facebook page, they are “sold out until September”.
“With Be Fit Food, we can help our customers create healthy habits, reduce empty calorie eating, boost their wholefood and vegetable intake and apply portion control for long term benefits once they finish our program,” co-founder, clinical dietitian Kate Save, told Mamamia.
Top Comments
The food doesn't look appetising to me but would love to try it if they changed up the menu a bit.
I've actually used this exact program! As has my sister and partner. You lose the most in the first week, but across two weeks I lost 5 kgs and my partner lost 10. I was not heavy to begin with, but just had a few kilos that had slowly built over time, and despite being quite active and eating quite healthy my weight wouldn't budge. This article is slightly wrong, they provide you with 800 calories a day on the rapid weight loss plan, but you're meant to add in one extra snack of your own to make it 900. You have one normal size breakfast, and then a mini snack, mini lunch, mini snack, mini dinner. The benefit is that it's real food to give you some ideas for yourself (e.g. we have different ideas for our breakfasts now), and they give you a list of things you can or can't have if you desperately want extra snacks, a mini education on what fills you and what just makes you more hungry. I've been off the program for about three months, we made a few lifestyle changes such as altering types of snacks and slightly smaller portion sizes than what we had before the program, all based on the program, and we are maintaining weight easily (my partner has actually since lost another 10kgs since then). I still have a little chocolate every other day, and I don't have to avoid all you can eat buffets and I can still maintain the weight. It might not work for everyone but it definitely worked for us :)