I suspect (hope?) that the areas of prcatice listed on the back of the business card will be utilized by the recipient of the card, by being transcribed into the text area of the Outlook contact they create. All of the text entered is indexed and fully searcheable. So the next time they want to do strategic planning, for example, they need only search on that phrase. The ability to later retrieve information without the need to remember either the individual or company name, is an added advantage for those with memory challenges. I admire attorneys who are smart enough to claim the real estate on the back of their business cards. It’s not enough just to say you’re an attorney nowadays. If you focus on particular prcatice areas, why not list them on the back of the card? It provides valuable information to the recipient of the card. Information they may otherwise forget by the time the contact card is created electronically.