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Yes, we’re talking about football. Kind of. Stay with me.

The Super Bowl is on Feb 5, and it’s the biggest game of NFL in the US every year. And it’s also the biggest advertising event of the year.

It’s all about big names and big budgets. And this year 30 second slots during the broadcast are commanding prices upward of $3.5 million. Each.

Some advertisers have started to release their ads a few days before kick off – because, well, why wouldn’t they? – and here are some of the best that are on offer.

1. This Teleflora ad has copped criticism for being sexist.

2. This is one of the most anticipated ads. It’s Matthew Broderick back to his Ferris Bueller ways for “Matthew’s Day Off” in an ad for Honda.

2. Hello David Beckham. Here he is in the ad for his Bodywear line for H&M.

3. Jerry Seinfield for the Acura.

4. For the Twilight fans, this is Audi’s ad for its $200,000 S7.

Do you have a favourite?

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28 Comments so far

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    Vanessa

    Matthew’s Day Off & Seinfeld’s Acura by far.
    Bring back clever comedy.

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    Aishie

    Seinfeld for me with bueller a close second but not quite.

    Aren’t vampires over yet? Funny and clever but felt a little dated.

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    Jo

    At the risk of cross-promoting, is Matthew Broderick a vampire? I swear than man never ages.

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    Nicky

    This is beyond ridiculous…….

    You say the first video on the model was being regarded as ‘sexist’ but then 3 videos down you post one with the comment “Hello David Beckham.”

    These videos are both using the exact same thing to market their products…. SEX!

    Why? Because it works.

    So feminists, don’t sit there and whinge about girls being sexualised in videos when you are doing the exact same thing to a man.

    Ridiculous double standards……

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      Sheree

      I think the sexist tag was more for the contents of the ad and the message communicated. ‘Just buy us something on Valentine’s Day and we’ll put out’. That’s how I interpreted that. Whereas the David Beckham ad is himself, modelling his own attire. Big difference!

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    Nell

    Jerry!!! And btw- I hope no one out there is thinking of David Beckham as a sex object. That would just be unconscionable!

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    Naomi

    Way to much make-up on Broderick but nothing beats that Bueller commercial

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    curmudgeon

    Really wanted to love Ferris (’cause, who doesn’t?), but I found it a little cringe-worthy. Actually enjoyed watching the Seinfeld ad…perhaps because I assumed that would be the cringe-worthy one!

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    Mo5

    Ferris – adorable
    David – So so HOT!

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    maree

    not that many readers on here may care, but

    GO GIANTS!!!

    =)

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    Alley Cat

    I reckon David Beckham is even hotter with wrinkles. Love it.

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    Bueller

    Ferris. Then. Now. Always.

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    Anonymous

    Bueller all the way!
    I also now need to watch this movie again (and I have a Honda already but still think this would give me a good vibe about their CRV)

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    chocolatefrog

    Ok, now I have to watch Ferris Bueller tonight : )

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    Jude

    Matthew Broderick hasnt aged a day, it’s kinda freaky.

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    Tracey

    Seinfeld. And I want that car!!!

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    Anonymous

    wow. a lot of makeup for one man! @33secs -ferris bueller…

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    speccygirl

    The Bueller one hands down (I’m biased as an all time fave flick is Ferris Bueller’s Day Off). The vampire one was pretty hilarious. You didn’t know what to expect.. yawn at the Seinfeld one (I’ve never been a fan though I did find Leno in a squirrel suit mildly amusing) and the Beckham one was tedious (how many pics have I seen him with this shirt off?)

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    Gin & Tonic

    The winner has to be Bueller. Greatest movie ever made.

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    jennafelicity

    Matthew Broderick and Jerry Seinfied: love those!

    Coke one, meh. I think Coke can do much better than that.

    And I don’t get why Audi would use the mainly teenage/female phenomenon of Twilight/vampires to see a car that I would guess be aimed at middle-aged men.

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      InKL

      Not Twilight but True Blood. There’s plenty of skin on that show.

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      Lucy

      Coke one?

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    cinnamon

    My husband and I love the Super Bowl ads we watch them every year and my husband is a big fan of the NFL. I’ve become somewhat of a fan since moving to the US and look forward to see the ads on tv here live :) btw Neil Patrick Harris was on The Talk today and said he would be revealing the latest M&M character (the brown one) -lol

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    Sally Ingram

    Bueller still has it!

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    Rick Morton

    Oh, David Beckham. I didn’t see you there. Nice of you to drop by. Stay a while, won’t you? No, don’t be silly, pants won’t be necessary…

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      Cathy Crawley

      Just don’t talk!

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      speccygirl

      I found it incredibly boring! LOL