Isaiah Mustafa aka The Old Spice Guy is fast becoming a YouTube sensation and in the process, making Old Spice cool again, if it ever was.
Thanks to the creative geniuses behind this marketing campaign, the original award-winning ad, The Man your Man Could Smell Like has been so popular that Old Spice are now capitalising on its success by launching a series of YouTube videos. Old Spice Guy will do a video response to tweets on his twitter page, @oldspice. There are currently over 180 videos and celebrities like Ashton Kutcher, Ellen DeGeneres and even Twitter co-founder, Biz Stone are getting in on the act.
The original ad, The Man your Man Could Smell Like:
His YouTube response to Ellen Degeneres:
Personally I love him, but I don’t think it’s enough to actually make me want to purchase Old Spice. What about you, do these ad’s make you want to buy Old Spice for your Dad, boyfriend, husband or brother?
Top Comments
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He's selling a product? really? ;) I love the old spice guy, i want to go out and buy old spice just because of him. (i wouldn't date a guy that wears it but because my older brother wears it and thats just creepy) but putting aside the handsome man, the ads are really clever and very entertaining.