The new face of L'Oreal is 69 years old and amazing.

High-five, L’Oreal.

The beauty company has just named Dame Helen Mirren as their new ‘face’.

An EXCELLENT choice.

We’re so excited that Dame Helen Mirren is our new L’Oréal Paris Ambassador http://t.co/SFaBCAi5n3 #WorthIt pic.twitter.com/9nBBUcjr9D

— L’Oréal Paris UK (@LOrealParisUK) October 27, 2014

The British actress, best known for her Oscar-winning role in The Queen, has apparently insisted that the brand does not re-touch any of her images, as to celebrate ageing rather than scorn it. Helen turned 69 in July and describes ageing as “the adventure of life”.

“I am not gorgeous and I never was, but I was always OK-looking and I’m keen to stay that way,”says the DEFINITELY GORGEOUS Dame.

“I have always loved the L’Oréal Paris brand, and I am truly delighted to become an ambassador and join such an impressive group of high-achievers. I hope I can inspire other women towards greater confidence by making the most of their natural good looks. We are all worth it!”

At 69, she is happier than ever.

“Your 40s are good. Your 50s are great. Your 60s are fab. And 70 is f—— awesome. I’m not quite there yet, but almost.”

“The weird thing is you get more comfortable in yourself, even as time is giving you less reason for it. When you’re young and beautiful, you’re paranoid and miserable. And then you’re older and it’s ironic really.”

And you know what we love the best? She loves a good burger.

Years on stage have taught her to “hold my tummy in. I eat healthily but not that healthily … as anyone who saw me munching a burger will know”.

Congratulations, L’Oreal. She’s worth it.

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