Bic ‘for her’ pens.
How many times have you picked up a pen only to have it tumble gracelessly from your delicate digits?
Mercifully, Bic has released a new “for her” range of pens. Phew. No longer will you be forced to battle through with those ugly, hard to navigate, overtly masculine writing tools.
Or dip twigs in your menstual blood in order to write in your diary.
Now you have a little help from Bic.
The marketing campaign is not intended to be funny or even ironic. Somehow, somewhere, someone – a lot of marketing someones – decided this would be a good idea. Were they serving hash cookies in that meeting?
The best part though, is the reviews. All over the world, users of the ‘for her’ pens have taken to Amazon to share their experiences with the feminine writing implements.
Check these out:
The Bic pens
You can see even more hilarious reviews here.
And you can see the campaign’s new (not supposed to be funny) ad here.
What products WOULD you like to see a ‘for her’ version of?
Comments
77 Comments so far
Oh thank goodness. I thought this was going to be a sponsored post and I was going to be outta here!
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I think Twilight must have been written with those pens.
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Friday morning funny!! Great laugh to start the day. Of course usually I start my day watching day time soaps while setting my hair in curlers and ironing my husbands work shirts. Must go, I need to buy one of those fabulous pens and write in my diary about one direction.
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I think even female razors are silly. They’re all the bloody same!
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I refuse to write with anything other than twigs dipped in menstrual blood!
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These advertorials are getting obvious and annoying – they also make MM look cheap, tacky and desperate. More real stories and less of this cr@p please.
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This is not an ad or a Sponsored post.
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MM is hardly endorsing the product LMAO
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I think it times like these you need to actually read the post before complaining…
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My best friend is offended as he is Gay and likes the purple sparkles but wont be able to operate it because he has man hands.
Discrimination much?
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Oh thank god. When I first started reading this I was worried it was a sponsored post and started feeling enraged, until I realised it was a piss take
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So THAT’s why my penmanship sux! I’m using a man pen.
Balls!
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Oh My God! Look, they work! It’s like magic!
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I just have to mention that I very nearly pissed myself laughing when I saw this article. I thought, gee they look just like those pens I bought a while ago because they were pretty and I thought they had coloured ink. I don’t even recall paying attention to the label whatsoever. How sad is that? hahahhaha
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Me too Lucinda, I just thought they were so pretty I splurged and bought several! Having a good laugh reading this article
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ROFL
Though this pen comes from the company that also brought us razors with lavender scented handles. Perhaps the lavender is meant to make you feel calm when their crappy razor cuts you for the tenth time!
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Seriously, this strategy has worked amazingly well in other products where they haven’t been dumb enough to just make them all pink and sparkly. Just think of vitamins, for example. Many doctors have told me that the ingredients in each are nearly the same, and that it’s just a marketing ploy to get you to buy two bottles for your house instead of one. Works brilliantly.
But the plan to ensure that every household buys twice the amount of pens is just… well.. how the bloody hell did they think that would make any semblance of sense?
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Oh my god, how ridiculous.They obviously believe there’s a market for the product though, which is even more concerning!
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I get that it’s a terrible marketing ploy and yes, laughable even… But if anyone is offended by the implication that women like pink and purple and ‘pretty’……… You obviously don’t have more important things to worry about.
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as a marketing ploy its kinda worked though… got you all talking about it!!
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I can picture Anastasia Steele penning a letter to Christian Grey, using these.
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Jeez!
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I am always amused by ‘Man Size’ tissues. Do men have more snot up their noses than women???
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They’re for me, during allergy season!!
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Yes.
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This has nothing to do with pens, bic etc etc…
Can you guys please remove the new ads that have appeared on the side panels…? They are so ugly and distracting. And annoying. Surely there are other less intrusive/horrific ways to rake in some revenue??!
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If you’re on a PC I recommend using Mozilla Firefox. You can get a plug-in called Adblock which is great, and will get rid of lots of ads all over the net.
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I think Anastasia would use these to write love letters to Christian Grey
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It is so great that women are picking this up and getting annoyed by the blatant sexism implied in this marketing strategy. I just find it really disappointing that I am some kind of kill-joy, no fun Mum when I want to apply this standard to things that belong to my daughter. Items exactly like this – everyday things that it would be good for her to have are marketed exactly like this, and most people think it is cute! I am very frustrated that at each milestone so far a pink fairy has come and vomited over all her stuff.
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I suspect these were supposed to be released on 1 April but production fell behind….!
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who knew that the glittery pens with butterflies on springs I favoured when I was younger were actually for males?
I really hope my boyfriend lets me buy these!
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bwahahahahaha!
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Freckles, I’m sure he will, as long as you promise him you’ll only use them in the kitchen for grocery shopping lists.
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Never knew I needed a special pen until now. Thank goodness for BIC!
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now i can finally learn to write on paper! go BIC! i was so sick of typing…
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Ridiculous concept however working in a manufacturing workplace which is 95% male I doubt they would steal my pens from my desk if they were these colours.
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I worked for an electrical company and was one of 4 females, my bright pink breast cancer foundation Parker pen was pinched – and it wasn’t taken by any of the ladies in the office either….
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Got to love ridiculous attempts at products designed to get the ladies to spend more money on nothing.
My favourite of late are the Kleenex Slim Wallet Packs – a wallet for your tissues to help you avoid the embarassing faux pas of having a tissue outline in your skinny jeans.
Buy one of these “in vogue” designed babies and you will never have to worry about VTL (visible tissue line) again. Huzzah!
http://www.girl.com.au/kleenex-slim-wallet-packs.htm
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It’s so intellectually insulting, isn’t it? It’s like the pad packets in “funky designs”. Uhhh, I don’t care about the pack. As long as they prevent lovely red creative designs on the back of my jeans, I’m happy. Cripes.
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Ha! I bought that pack at the weekend, totally fell for it that it would be pink and purple inks but they are all BLACK….sucked in!
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You’re shitting me. That would be the only appeal for me! (I’m serious.)
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LOL! i do write with a pink pen tho to show my fun girly flair! lol
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DAMN IT! This is why I’m still single – because I use this manly pen instead of Bic “For Her”. Must get on that and CHANGE my life…
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That, and you’re a leftie…
JUST KIDDING!
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And a ginger. Doomed LOL
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Forever Alone
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LITERALLY like a product from 1950….
Unbelievable!
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I seriously thought of Stirling Cooper when I saw this article. Like it would be something they’d come up with.
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Hahaha if don draper came with it they might sell a bit better!!
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Laughing sooo hard right now! Gosh some duffer at Bic is in big trouble! Love the reviews!
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My husband has always been complimented on his pretty, long fingered, lady hands……I have now found the perfect Fathers Day present!
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We should add it to our Father’s Day gift guide!
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Dont do it, for the love of god! Get him a man pen!
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I saw Mia this morning talking about this on Today and I laughed then, but reading those reviews was so funny that I had to stuff my scarf into my mouth to stop me bursting out with laughter in my very quiet office!
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ONE QUESTION:
WILL THEY RELEASE A VIBRATING VERSION?
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If only I had the time to write! There are too many children to raise, meals to cook, dishes to wash…
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Super! I’m getting married in the Anglican church soon , this pen is perfect to write my vows…..
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Best comment ever!
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Will they let you write? Surely this is a task for your husband-to-be? In which case, no need for girly pens …
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LOL!!!!Lololoolololol!! This is so awesome. Awesome. My words have dried up.
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I picked up one of these pens today to write my students’ reports, but instead I kept writing my initals + the initals of my crush in a love heart. Ahhhhhh
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Hehehe.
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Love this! Thought it was a sponsored post at first, but quickly found it LMAO funny instead! Oh, that poor lumberjack with his calloused, gnarly fingers.
Bic: Seriously. Seriously?? I fear this is what happens when too many marketing graduates emerge from their cushioned cocoons and are unleashed onto an unsuspecting world.
Jokes aside, I find the pastelly shell colours insulting. “Let’s give the girlies some pretty colours for their pretty little projects.” Bring on the scorn!
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I’m guessing someone got the packaging for Bic razors and Bic pens mixed up.
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call me a cynic, but I suspect this is a very clever marketing strategy, turned on its head.
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Thanks for the morning laugh! I will be back for an afternoon pick me up too!
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LOVE the ‘tampon’ review!
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I picked one of these pens up yesterday. And wrote a Mills & Boon novel in 10 minutes.
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Bec for the win!
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Amazon reviews are the best, but major laugh out loud at “Or dip twigs in your menstual blood in order to write in your diary.”
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Oh man. The pen industry must be going broke.
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bwahahahaha, excellent reviews. As a stationery fetishist, I have to say, nothing feels better in my hand than a thick, fat-tipped, black Uni-ball (with grey sheath.) No puns intended. Honest.
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“thick, fat-tipped, black Uni-ball (with grey sheath)” – best pens ever!
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“worst dildo ever”… Mwah hah hah!!
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At first I thought this article would be a advertorial type piece, but I was pleasantly surprised by the witty tone.
Seriously, who comes up with these products?! The best thing about them is the customer reviews, which totally cracked me up
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Frickin’ hilarious.
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