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by MAMAMIA TEAM

Forty three per cent of Australian girls have avoided taking part in an activity because of how they looked.

Of these girls, 20 per cent avoided the beach, a pool or a sauna.

Between the ages of 10 and 17, 216,954 Australian girls will stop swimming because they feel bad in a swimming costume.

And, within this same age range, 17 per cent of all girls will stop playing sport entirely. Just because of how they look.

Screen Shot 2013 08 15 at 1.39.16 PM This is for every little girl who didnt like how she looked in a swimming costume.

A Dove campaign billboard in Sydney.

These are the findings from a global survey conducted by Dove on girls and sport. The results are even more upsetting when you hear where the pressure on girls to stop doing what they love is coming from.

Sixty seven of respondents said that they were placing the pressure on themselves. While 57 per cent said that it was because of their friends, and 51 per cent said that the pressure came from society.

Dove’s new campaign is called Making Girls Unstoppable. And it aims to do exactly that. To stop anything from getting in the way of young girls participating in the activities that they love, by making sure that they have positive role models to show them that women of all colours, ages, shapes and sizes love to do what they do.

Take a look:

Editor’s note: This is not a sponsored post. We’re just big fans of this ad campaign and wanted to share this video exclusively, with you.

At Mamamia absolutely everything is up for discussion: from pop culture to politics, body image to motherhood, feminism to fashion. We unashamedly cover what everyone is talking about today: whether that’s stories which will make you laugh out loud, cover your mouth in shock, help you get informed or start you thinking about an issue in a different way and sometimes, we help you to just switch off the brain power from a few sweet minutes and kick back. Follow us on Twitter here or like us on Facebook here.

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