This 87-year-old just won the world's best Instagram account.

Feature image via Instagram/Baddiewinkle

Before today, I’d all but given up on Instagram.

Overly-curated shots, perfectly worded captions, the annoying stylisation of absolutely everything (now including school-frickin-lunchboxes).

But in a feed of fitspo mums, thinspo models, foodie “influencers” and kon-mari styled homes, one woman stands alone.

Baddie Winkle is her name. Badass Instagram warrior is her game.

We talked about her on Mamamia Outloud this week. And when I showed Baddie to Mia Freedman, her reaction was THE BEST.

Listen here:

This 87-year-old grandma just won Instagrammer Of The Year. She’s an anti-ageist, anti-establishment, body-positive, non-basic bitch and I CANNOT STOP LOOKING at her. She has an Instagram account that will make you want to lick your phone screen.

HI HATER   A photo posted by @baddiewinkle on Oct 2, 2015 at 10:31am PDT

More than that, though, it’s the story behind this account that warms my heart. Born Helen Ruth Van Winkle, this Tennessee grandma was mourning the loss of her husband and son, and found herself in a depressed state.

“I cried all the time, because I couldn’t come to terms with it,” she said.

One day, while spending time with her 19-year-old granddaughter, she put on a pair of cutoff jeans and a tie-die shirt. Her granddaughter Kennedy loved the result, snapped it, and shared it.

Peace and Love ????????????

A photo posted by @baddiewinkle on Apr 9, 2014 at 10:03pm PDT

And Helen thought, what if I make myself over into Baddie Winkle? With the aid of granddaughter Kennedy, who helped her with her psychadelic, hip hop aesthetic, she did. Her insta account grew followers quickly but it was when fellow bad-ass boss Miley Cyrus shared an image of her that things really took off. Now, with 1.8 million followers, a clothing deal, and appearances on Nicole Richie’s show and most recently at the VMA’s, she’s got a lot to smile about.

  A photo posted by @baddiewinkle on Mar 31, 2016 at 5:35pm PDT

She doesn’t shy away from language, or #swag.

  A photo posted by @baddiewinkle on Feb 7, 2016 at 3:15pm PST

And she’s sure as shit not sitting around eating biscuits and playing bridge.

A photo posted by @baddiewinkle on Dec 3, 2015 at 12:28pm PST

IS IT WRONG TO COVET HER CLOTHES?

  coming to take ur man   A photo posted by @baddiewinkle on Jul 22, 2015 at 2:51pm PDT

It’s her Instagram bio — “stealing your man since 1928” — and her rad style that’s sparking joy in everyone.

So my recommendation for the week: follow her on instagram and let her shine her baddie ways into your life.

You can listen to the full episode of Mamamia Out Loud, here:

Or in itunes HERE, or click HERE to listen in a new window.