fashion

Minimalism? Pfft. The statement jewellery brand Aussie celebs are loving.

A few weeks ago during a standard Instagram scroll on the train, I couldn’t help but stop at a photo of Bec Judd. She’s breathtaking at the best of times, but it was her earrings that really grabbed me.

Dangling from her lobes were a fantastic pair of pink and coral coloured, faux diamante encrusted earrings.

A few days later, I came across a picture of Samantha Armytage wearing a similarly fabulous jewel necklace and felt hat decorated with pom poms.

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Sure enough, there’s one brand responsible for these incredible accessories.

Introducing the Australian jewellery brand you need to get to know, Bell Frankie + Co.

 

At a time when minimalism and normcore reigns and everything is about ‘basics’ and ‘classic investment pieces’, Bell Frankie + Co is a big eff you explosion of glitter and sequins.

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Founded by two Melbourne-based mums and best friends, Amy Ardlie and Georgie Browne (who are ex-designers for Country Road) the brand has a ‘bohemian luxury’ feel to it. Oh no, timeless and wearable pieces do not have to mean simple and boring. (Post continues after gallery.)

The statement-making range includes earrings, necklaces, hats, bracelets, clutches and sunglasses that mix colour, print and texture to fantastic effect. Designs start at $25.

Add them over a plain white t-shirt and jeans combo for an instant lift, or pair with your favourite evening dress for bling with a difference.

Watch: Our favourite bold looks from celebs so far this year. (Post continues after video.)

To help you along the way (and definitely not being self-indulgent ourselves…), we’ve picked out the five pieces we’re currently coveting.

1. Mila Tassle Clutch in Silver, $100

Fluoro and sequins and tassels, oh my!

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Image: Bell Frankie & Co

2. Willow Bracelet in Fuschia, $25

Looks even better stacked with multiple beads and bracelets from your collection.

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Image: Bell Frankie & Co

3. Gigi Earring in Pink, $55

We may not be Bec Judd, but we can have her earrings.

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Image: Bell Frankie & Co

4. Bespoke Fedora, $95-140

These are created bespoke for each customer, so you can let your creativity and love of fluffy pom-poms run free.

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Image: Bell Frankie & Co

5. Elsa Necklace, $140.

Colourful and sparkly, this one will appeal to your inner magpie and/or child. We're also hoping the fabulous Margarita Necklace ($40) comes back into stock soon.

Image: Bell Frankie & Co

Feature image: Instagram/@becjudd.

What's on your accessories wish list at the moment?